Something quiet happened to social media algorithms over the last year. Likes - the original currency of social engagement - started mattering less. What's driving reach now? Saves. Shares. Comments that open a real conversation. Signals that say: this content was worth more than a half-second tap.
Best practices4 min read

The “save” is the new like. Are you creating for it?

A save tells the algorithm something a like never could: this person wanted this content enough to store it. That’s a higher-intent signal. A share says: I’d put my name on this. The content formats that earn those behaviors are fundamentally different from the ones optimized for quick, passive likes. This isn’t a minor tweak. […]

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