Creating a killer social media marketing strategy: 7 insights from Milou Pietersz 

In Milou’s video, “How to Create a Social Media Marketing Strategy in 2024 | Step-by-Step Guide”, as a successful social media agency owner, she shares a comprehensive framework for crafting effective content strategies that deliver real results for clients.

Milou emphasizes that a solid social media strategy hinges on research, client expectations, and competitive analysis.

So we simply summarised it all for for you and broke down the process into seven actionable steps:

1. Research: start with in-depth analysis using tools like SEMrush and NotJustAnalytics to gather valuable insights on current performance and industry benchmarks.
2. Set expectations: align client goals with social media objectives to ensure everyone is on the same page from the beginning.
3. Spy on competition: use competitive analysis to identify successful tactics that can be adapted to your client’s strategy.
4. Always audit existing content: evaluate past performance on accounts to identify what has worked and what hasn’t, allowing you to refine future content.
5. Create a “content funnel”: develop a structured approach to guide potential customers from awareness to conversion through targeted content.
6. Establish content pillars: define key topics that resonate with your client’s brand to maintain focus and consistency in messaging.
7. Don’t forget to experiment and adapt: social media is dynamic, so continually test different strategies and optimize based on what yields the best results.

By following these steps, social media marketers can enhance their strategies, ultimately leading to improved client satisfaction and better outcomes.

For a deeper dive into these essential techniques and to boost your marketing skills, check out Milou’s full video here. And for a robust platform to implement these strategies, explore Kontentino to streamline your content management and analytics.