How to make a YouTube channel: 5 crucial mistakes to avoid

Starting a YouTube channel? It’s a big step, and avoiding a few common mistakes can help you build momentum from day one. We’ve rounded up the top five slip-ups to dodge so your channel shines. Let’s dive in!

Here are five mistakes to avoid when building your YouTube channel from scratch, so you can set yourself up for success!

1. Skipping niche definition

• Mistake: many new creators start posting content without a clear focus, assuming a variety of topics will attract more viewers.
• Avoid it before you even start. Choosing a niche helps define your channel’s identity and draws in an audience that’s genuinely interested in your content. Stick to one or two related topics to build a loyal fan base.

2. Ignoring SEO for YouTube videos

• Mistake: skipping keyword research and SEO optimization can cause your videos to get lost in YouTube’s massive content pool.
• Avoid it: use relevant keywords in your titles, descriptions, and tags to improve your chances of appearing in searches. Tools like TubeBuddy, Ahrefs or YouTube’s own keyword suggestions can be very helpful.

3. Inconsistent posting schedule & why it’s a big deal

A sporadic posting schedule can make viewers lose interest and may even impact your ranking in YouTube’s algorithm. Consistency is key here (!) – not only does it help grow your channel, but it also keeps your audience engaged and returning for more.

And if keeping up with a schedule feels overwhelming, Kontentino has you covered! With our platform, you can easily plan, organize, and even schedule social media posts across all channels, including reminders for video content like YouTube. Kontentino’s calendar makes it easy to visualize and stick to a posting plan, keeping you consistent and helping your channel grow. So, stay organized, post regularly, and let Kontentino help take the hassle out of scheduling!

4. Don’t forget about a good YouTube thumbnail

• Why: thumbnails and titles are often the first things viewers see, and a poorly designed thumbnail or vague title won’t catch their attention.
• Know how to fix it: invest time in creating eye-catching thumbnails with clear, bold text (clickbait even?) that gives a hint of the video’s value. A good thumbnail combined with a strong, specific title will make your video more clickable. And that’s the goal, no? 

5. Failing to engage with viewers

• Mistake: not responding to comments or engaging with viewers can make your channel feel unapproachable.
• Avoid it: take time to reply to comments, ask questions, and create a community feel. Engaging with viewers builds loyalty and encourages more interaction on your videos, which can boost your video’s performance.

Consistent engagement with your audience isn’t just a courtesy – it’s a powerful way to build community and boost your channel’s visibility. When viewers see you interacting, they’re more likely to comment, return, and share, all of which signal YouTube’s algorithm to promote your videos further. So, take those few extra minutes to connect with your audience – it truly pays off!

By avoiding these common mistakes, you’ll be off to a strong start with a YouTube channel that grows steadily and attracts a dedicated audience. Remember, building a channel takes time, patience, and consistent effort, but avoiding these pitfalls can make your journey much smoother.

How often should you post on your YouTube channel?

Consistency is key to growing a YouTube channel. Posting regularly not only keeps your audience interested but also signals to YouTube’s algorithm that you’re an active creator worth promoting.

Can you avoid SEO when building a YouTube channel? (.. or should you even?)

No! Optimizing your videos with keywords and clear descriptions is critical to help new viewers find your content. YouTube is the second-largest search engine, so take advantage of SEO to improve your channel’s visibility. 

And remember, Kontentino is here to support you along the way!