Carousel Post

The social media version of a PowerPoint presentation.

A carousel post is a social media feature that allows users to share multiple photos or videos in a single post. Viewers can swipe (on mobile) or click (on desktop) to navigate through the carousel. This feature is commonly used on platforms like Instagram, Facebook, and LinkedIn to tell a story, showcase products, or share detailed information in a visually engaging.

Why social media specialists use carousel posts?

• More content, same post: perfect for when one picture just isn’t enough.
• Boost engagement: swiping through keeps people on your post longer.
• Tell a story: create step-by-step guides, tutorials, or showcase a whole product line.

Is the Instagram carousel 10 or 20?

Instagram allows up to 20 images or videos in one carousel post.

Why can’t you post more than 10 photos in a carousel?

If you can’t upload more than 10 images or videos, your app might be outdated, the feature isn’t available for your account yet, or your app cache is corrupted. To fix this:

1. Update your Instagram app.
2. Clear your app cache.
3. Check if your account has access to the feature.

Are carousels better than posts for engagement?

Yes, they often perform better because people love swiping through, which means more time on your post and more engagement.

Can you include videos in carousel posts? What are the requirements for IG?

Absolutely! Videos must be less than 60 seconds each and in an Instagram-supported format (like MP4). Make sure they’re vertical (4:5) or square (1:1) to look their best.

Can you add music to a carousel post?

You can either add music directly to videos before uploading or select a song from Instagram’s music library while posting. Your carousel can have one track for the entire post.