Client Reporting

Because 'Trust me, it’s working' doesn’t cut it anymore.

Client reporting is the process of collecting, organizing, and presenting data about the performance of social media activities to clients. This includes metrics such as engagement rates, follower growth, campaign effectiveness, and other key performance indicators (KPIs). The goal is to demonstrate the value and impact of social media efforts, ensuring transparency and helping clients make informed decisions about their strategies.

What should a client report include?

A good client report should include:

• Overview of key metrics (e.g., engagement rates, follower growth).
• Campaign performance analysis (e.g., reach, impressions, conversions).
• Insights and recommendations based on the data.
• Visual elements like charts or graphs for easy understanding.

What tools can simplify client reporting?

Tools like Kontentino can generate automated reports with easy-to-digest metrics and visuals, saving time and ensuring accuracy.

How often should you send client reports?

This depends on the client’s preferences and project scope. Most commonly:

• Monthly (Ideal for long-term campaigns to track trends over time).
• Weekly (For fast-moving campaigns or clients requiring frequent updates).
• Ad-hoc (For specific campaigns or upon request).

How can you make client reports more engaging?

1. Use visuals like graphs, pie charts, and infographics.
2. Highlight key takeaways upfront in an executive summary.
3. Keep it concise and avoid overwhelming clients with unnecessary data.
4. Add actionable recommendations based on the report findings.

Why is client reporting critical for social media success?

It provides clients with a clear understanding of their social media ROI, ensuring that strategies are aligned with business goals and adapted based on performance.