Content approvals are the process of reviewing and authorizing social media content before it is published. This step ensures the content aligns with brand guidelines, messaging, and legal standards. It often involves multiple stakeholders, including content creators, editors, brand managers, and clients, all working together to ensure the content is accurate, polished, and ready for the audience.
Creation: Content is drafted by creators or marketers. Review: Editors or managers check for brand alignment, accuracy, and tone. Feedback: Revisions are made based on stakeholder input. Approval: Final content is authorized for publication by decision-makers.
Kontentino: Streamlines content approvals with collaborative workflows. Asana: Tracks tasks and approvals in project management. Trello: Organizes feedback and approvals visually. Google Docs: Allows real-time collaboration and commenting for drafts.
Each stakeholder ensures a different aspect of quality: Creators: Focus on ideas and execution. Editors: Check grammar, clarity, and tone. Managers: Ensure brand and legal alignment. Clients: Provide final confirmation that the content meets their expectations.
It goes back for revisions based on the feedback provided, ensuring that the final version meets all necessary requirements before being published.
Back to glossary