Nano Influencer

The neighborhood celebrity.

Nano influencer is a creator with a small but loyal audience, typically between 1,000 and 10,000 followers. They often focus on niche communities where trust and authenticity matter more than follower count.

What is a nano influencer?

A nano influencer is someone who creates content for a tight-knit audience, usually within a specific interest or local community. Their engagement rates are often higher than those of larger influencers.

Why are nano influencers valuable?

Because people trust them. Their recommendations feel personal, genuine, and relatable, which can lead to stronger conversion rates for brands.

How can brands work with nano influencers?

Through gifted collaborations, local campaigns, or long-term partnerships. Their approachable tone and community loyalty make them ideal for authentic storytelling.

What’s the difference between nano and micro influencers?

Nano influencers focus on smaller, highly engaged audiences, while micro influencers reach slightly larger but broader communities. Nano means closer relationships, not less impact.