Diving into the world of social media marketing and feeling swamped by all the jargon?
Want to learn more about social media strategy or content approval workflow? No worries!
We've got you covered with a rundown of all the terms you'll want to know.
A/B testing, also known as split testing, is a method used to compare two versions of a webpage, advertisement, or other content to determine which one performs better in achieving
Account-Based Marketing (ABM) is a strategic approach to business marketing where an organization focuses on targeting and engaging specific high-value accounts or customer segments. This method tailors marketing efforts and
Actionable analytics are insights derived from data that offer clear guidance for decision-making. These insights enable businesses and individuals to improve strategies, enhance engagement, and optimize performance across various platforms,
What are Ad Campaigns? Ad campaigns are structured marketing efforts that leverage one or more social media platforms to promote products, services, or events. These campaigns aim to reach a
Advertising on social media platforms refers to the process of promoting products, services, or brands through these networks to a targeted audience. This approach involves paid content distribution methods, including
Affiliate marketing is a performance-based advertising strategy in which businesses reward individuals or companies (affiliates) for each visitor or customer they bring through the affiliate's marketing efforts. This strategy leverages
What is Affinity Marketing? Affinity marketing is a partnership strategy where companies with similar target audiences collaborate to promote each other’s products or services. This approach leverages shared values, interests,
What is Agile Marketing? Agile marketing is a strategic approach that emphasizes flexibility, speed, and iterative learning in marketing efforts. This methodology allows marketers to rapidly adapt to changes in
What is AI Marketing? AI marketing refers to the application of artificial intelligence technologies to enhance and streamline marketing efforts. This approach involves leveraging data analysis, machine learning algorithms, and
An algorithm on social media is basically the brain behind what you see in your feed. It's a set of rules or formulas that decide which posts appear first when
Alt text, short for "alternative text," is used to describe images on websites and social media. Its primary purpose is to provide a text-based alternative to an image for users
An AMA, or "Ask Me Anything," is an interactive format where a person, often an expert, celebrity, or influencer, invites followers or users to ask them any question. It’s a
Analytics is the process of collecting and analyzing data from social media platforms to understand user behavior and measure the effectiveness of marketing efforts. It involves tracking key metrics such
An API is a set of rules and protocols that allows one software program to interact with another. Think of it as a bridge that lets different apps or systems
The approval process is a series of structured steps taken to review and authorize content before it is published on social media platforms. This process ensures that all content aligns
An approval workflow is a systematic process within social media management that requires content to be reviewed and authorized by designated individuals before publication. This workflow ensures consistency, quality, and
Audience growth is the process of increasing the number of followers or subscribers on social media platforms. This strategy aims to expand the reach and impact of the content shared
Automated posting refers to the use of software tools to schedule and publish content on social media platforms without manual intervention. This process allows businesses, agencies and individuals to maintain
Artificial Intelligence, or AI, refers to the simulation of human intelligence in machines. These machines are designed to perform tasks that typically require human intelligence, such as learning, problem-solving, decision-making,
An audience in media refers to the group of people who consume or engage with a particular piece of content. Whether it's a TV show, a news article, a podcast,
Applied marketing is about taking marketing concepts from theory and putting them into action to create effective campaigns and strategies. It emphasizes the importance of real-world results and continuous improvement
An approval checklist is a structured list of criteria or steps used to review and approve content before it is published on social media platforms. This tool ensures that all
B2B marketing refers to the strategies and practices businesses use to promote products and services to other companies. It involves understanding the needs of business customers and creating tailored marketing
B2C marketing refers to the strategies and tactics used by companies to promote products and services directly to consumers. It focuses on appealing to individuals' needs, interests, and challenges to
Backlinking is the process of linking one website to another through hyperlinks, which can enhance a site's credibility and search engine ranking. In social media, it involves sharing links that
Best posting time refers to the optimal time periods when social media content is most likely to be seen and engaged with by the target audience, increasing visibility and interaction
Billboard marketing is an advertising strategy that involves placing large-scale print ads on billboards in high-traffic areas to capture the attention of passing pedestrians and drivers, thereby increasing brand visibility
A bio on social media is a short description that appears in your profile (in header mostly), giving people a quick overview of who you are or what your brand
A blog is a regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style. Blogs often focus
Blue Ocean Strategy is a business approach that focuses on creating new market spaces, or 'blue oceans,' rather than competing in overcrowded industries, or 'red oceans.' It emphasizes innovation, creating
Boosting is a social media feature that allows users to pay to enhance the visibility and reach of their content, such as posts or pages, to a targeted audience beyond
A boosted post is a social media update that a user has paid to promote, with the aim of reaching a wider audience or a specific target group beyond their
Bounce rate is the percentage of visitors to a website who navigate away from the site after viewing only one page, indicating the initial engagement level and relevance of content
A brand is the distinctive identity that represents a company or product, encompassing its name, logo, messaging, and overall image. It shapes consumer perceptions and differentiates an entity from its
Brand activation is the process of driving consumer action through brand interaction and experiences. It's about bringing brands to life via experiences and forming long-term emotional connections.
Brand awareness is the extent to which consumers recognize and remember a brand and its products. It reflects the familiarity and visibility of a brand within its target market, often
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. It includes visual components like logos, color schemes, and design,
Brand loyalty is the tendency of consumers to continuously purchase products or services from a specific brand over its competitors, often due to satisfaction, trust, and positive experiences with the
Brand management is the process of analyzing and planning how a brand is perceived in the market, involving the alignment of the brand with its values, creating a strong brand
A brand narrative is the story that a company crafts to communicate its values, mission, and the unique aspects of its identity to the audience. It shapes how consumers perceive
A brand partnership is a strategic collaboration between two or more brands to leverage each other's strengths, resources, and audiences for mutual benefit, often involving co-marketing campaigns, product collaborations, or
Brand personality is the set of human characteristics attributed to a brand, shaping how consumers perceive and relate to it emotionally and socially. It's crafted through marketing, communication, and customer
Brand reputation is the public's collective perception of a brand, shaped by customer experiences, communication, social media presence, and other interactions. It reflects how a brand is viewed in terms
A brand style guide is a comprehensive set of standards that outlines how a brand should be presented across various media, including fonts, colors, imagery, voice, and tone, ensuring consistency
Brand value is the financial worth attributed to a brand, reflecting its market position, customer loyalty, and the premium customers are willing to pay for its products or services over
Branding is the process of creating a unique identity and image for a product or company in the consumer's mind through the use of consistent thematic elements, messaging, and design.
"Brat" is a term popularized in contemporary pop culture, notably through Charli XCX's music, her BRAT album in 2024 and overall persona. It refers to a confident, unapologetic individual who
Cheugy is a slang term that refers to someone or something that is considered outdated, trying too hard, or no longer in style, particularly in the context of trends among
A carousel post is a social media feature that allows users to share multiple photos or videos in a single post. Viewers can swipe through the carousel to see all
What is clickbait? Clickbait refers to headlines or content specifically designed to grab your attention and encourage you to click on a link. The catch? The actual content often falls
Client approval is the process where clients review and consent to content, campaigns, or strategies proposed by a service provider before they are published or implemented, ensuring alignment with brand
Client feedback is the information, opinions, and insights provided by clients regarding their experiences with a company's products, services, or customer support. It is essential for businesses to assess satisfaction,
Client management in marketing is the process of building and maintaining relationships with clients by understanding their needs, providing tailored solutions, and ensuring satisfaction to foster loyalty and repeat business.
Client relationship management is the strategic approach to managing interactions with current and potential clients, focusing on nurturing relationships, improving customer satisfaction, and driving sales growth. It often involves using
Client reporting is the process of collecting and presenting data related to the performance of social media activities to clients, including metrics such as engagement rates, follower growth, and campaign
Co-marketing is a collaborative marketing strategy where two or more companies partner to promote a shared offer, product, or service, leveraging each other's resources and audiences to achieve mutual benefits
Collaboration tools are software and platforms designed to facilitate teamwork and communication among individuals working together on projects or tasks, often allowing for file sharing, real-time editing, video conferencing, and
A collaborative platform is an online space designed to facilitate teamwork and communication among users, allowing them to share resources, coordinate tasks, and work together on projects in real-time, regardless
A communication platform is a digital tool or service that facilitates interactive dialogue and the exchange of information between individuals or groups. It supports various forms of communication, such as
Community on social media refers to a group of users who interact with each other and share common interests, goals, or purposes on a digital platform. This collective engages in
Community management is the process of building, managing, and maintaining relationships with a brand's audience on social media platforms. It involves engaging with followers, moderating conversations, and creating a positive
A community manager is a professional responsible for building, managing, and maintaining a brand's online community. This role involves engaging with followers, moderating discussions, creating content, and fostering a positive
Content on social media platforms refers to any form of information or media shared by users, including text posts, images, videos, stories, and live broadcasts, designed to engage, inform, or
Content aesthetics refers to the visual appeal and design elements of online content, which include layout, color scheme, imagery, and overall style. It plays a crucial role in attracting and
Content AI refers to artificial intelligence systems designed to create, optimize, or suggest content for social media platforms, enhancing user engagement and personalization through data-driven insights and automation.
Content analytics is the process of collecting and analyzing data from content shared on social media platforms to understand audience engagement, content performance, and trends. It helps in optimizing content
Content approvals are the process of reviewing and authorizing content before it is published on social media platforms, ensuring it aligns with brand guidelines, messaging, and legal standards. This step
A content creator is an individual or entity that produces engaging material such as videos, blogs, graphics, or podcasts, often for digital platforms or social media, aiming to inform, entertain,
A content calendar is a planning tool that helps organize and schedule content across various social media platforms. It ensures consistent posting and helps in strategizing content around important dates,
Content curation is the process of gathering, organizing, and sharing relevant content from various sources on a particular topic to provide value to a social media audience. It involves selecting
Content distribution is the process of sharing, publishing, and promoting content across various platforms, such as social media, blogs, and email, to reach a wider audience and achieve marketing goals.
Content formats refer to the various types of media used to create and share content on social media platforms, such as text posts, images, videos, live streams, stories, and interactive
A content management system (CMS) is a software application that enables users to create, edit, manage, and publish digital content without the need for specialized technical knowledge. It often includes
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience, with the objective of driving profitable
Content metrics are quantitative measures used to assess the performance of social media content, including likes, shares, comments, reach, impressions, and engagement rates. They help determine the effectiveness of content
Content optimization is the process of ensuring content is written and presented in a way that reaches the largest possible target audience. It involves improving various elements like keywords, format,
Content shock is the phenomenon where the volume of online content surpasses the audience's ability to consume it, leading to diminished returns on content marketing efforts and making it harder
Content strategy is the planning, development, and management of content—written or in other media—ensuring it's valuable, relevant, and consistent for a target audience, with the goal of driving profitable customer
A content supply chain is the sequence of processes involved in the creation, management, and distribution of content across various platforms. It encompasses planning, production, delivery, and analysis to ensure
Content syndication is the practice of republishing original content, such as articles or blog posts, on other websites or platforms to reach a broader audience and drive traffic back to
Content writing is the process of planning, creating, and editing web content, typically for digital marketing purposes. It includes writing blog posts, articles, scripts for videos and podcasts, as well
Conversion rate is a metric used to measure the percentage of social media users who take a desired action, such as making a purchase, signing up for a newsletter, or
Corporate social responsibility is a business model in which companies integrate social and environmental concerns in their operations and interactions with stakeholders. It reflects a company's commitment to act ethically
Creative strategy is the process of defining the direction and approach for crafting unique and compelling content across social media platforms. It involves planning the themes, messaging, and visual style
Crisis management is the process of preparing for, responding to, and recovering from unexpected negative events that can harm an organization's reputation, operations, or financial standing, especially in the context
Cross-channel marketing is a strategy that involves coordinating marketing efforts across multiple platforms and channels to provide a seamless and integrated customer experience. It aims to reach audiences with a
Cross-device marketing is a strategy that involves targeting consumers across multiple devices, such as smartphones, tablets, and computers, to create a cohesive and seamless brand experience. It leverages user data
Cross-posting is the practice of sharing the same content across multiple social media platforms simultaneously, aiming to maximize reach and engagement by leveraging different audiences on each platform.
A customer is an individual or entity that purchases goods or services from a business, often through transactions on social media platforms or e-commerce integrations within these networks.
Customer acquisition is the process of attracting and converting new consumers to purchase a company's products or services. It involves strategies and tactics that businesses use to grow their customer
Customer acquisition cost is the total expense incurred by a company to gain a new customer, including marketing and advertising costs, divided by the number of customers acquired.
Customer experience (CX) is the overall perception and feeling a customer has resulting from interactions with a brand's products, services, and support across all touchpoints. It encompasses every aspect of
Customer insight is the understanding of customers' behaviors, preferences, and needs, gained through data analysis and feedback, which informs marketing strategies and product development on social media platforms.
Customer journey is the process that a potential customer goes through, from initial awareness of a brand or product to the final purchase decision and post-purchase evaluation, often visualized as
Customer lifetime value is the total worth of a customer to a business over the entirety of their relationship. It measures the financial value of each customer, factoring in their
Customer management is the process of overseeing and improving interactions and relationships with customers, typically involving strategies for customer support, engagement, and retention on social media platforms.
Customer marketing is a strategy focusing on building relationships with existing customers, encouraging loyalty and repeat business through targeted communication, special offers, and engagement initiatives. It aims to maximize customer
Customer retention rate is a metric that measures the percentage of customers a company retains over a specific period, indicating the effectiveness of its customer loyalty and satisfaction strategies.
Customer service and support refers to the assistance and advice provided by a company to those people who buy or use its products or services. In the context of social
A dark post is a targeted advertisement on social media platforms that doesn't appear on the advertiser's timeline or in the regular feed of their followers. It is visible only
Dark social is the sharing of content through private channels like messaging apps, email, or direct messages, which is not publicly trackable using standard web analytics tools. It represents a
Digital asset management is a system for organizing, storing, and retrieving rich media and managing digital rights and permissions. It streamulates access to company assets like images, videos, and other
Digital marketing is the promotion of products or services using digital channels, such as search engines, social media, email, and websites, to connect with current and potential customers. It encompasses
Direct marketing is a strategy where businesses communicate directly with potential customers through various channels, such as email, mail, phone calls, or text messages, to promote products or services without
What is a Direct Message (DM)? A Direct Message (DM) is a private communication feature on social media platforms like Instagram, X (Twitter), TikTok, Linkedin and Facebook. It allows users
Disappearing content is a type of social media post that automatically vanishes after a set period, typically 24 hours. Popularized by platforms like Snapchat and Instagram Stories, it encourages spontaneous
Display advertising is a form of online advertising where brands use visual-based media, such as banners, images, or videos, to promote products or services on websites, social media platforms, and
Demure is an adjective used to describe a person, often a woman, who is reserved, modest, and shy in behavior or appearance. It implies a certain level of grace and
Dynamic content is media or web content that changes based on user interactions, preferences, or behaviors, providing a personalized experience. It's often used in social media to display relevant ads
In contemporary slang, "drip" refers to a person's style, particularly in terms of fashion and accessories. It signifies a confident, fashionable look that is often characterized by high-quality clothing, trendy
Ecommerce marketing is the practice of using promotional tactics to drive traffic to an online store, convert that traffic into paying customers, and retain those customers post-purchase. It encompasses a
An editorial calendar is a schedule that outlines the timing and content of upcoming publications across various media platforms, including social media. It helps in planning, organizing, and managing content
An email campaign is a coordinated set of individual email messages distributed at specific intervals with a particular purpose, such as promoting products, informing customers, or driving engagement.
An email list is a collection of email addresses that a business or individual has obtained, typically through sign-ups or subscriptions, which is used to send targeted marketing campaigns, newsletters,
Email marketing is a digital marketing strategy that involves sending emails to a targeted audience to promote products, services, or content, build relationships with potential and current customers, and drive
An email service provider (ESP) is a company that offers services for sending and managing email campaigns. ESPs provide tools for creating, sending, tracking, and optimizing email communications, often with
Engagement is the interaction between users and content on social media platforms, typically measured by likes, comments, shares, and clicks. It reflects the audience's involvement and interest in the content
Engagement rate is a crucial metric in social media marketing, quantifying the level of interaction content receives relative to its audience size. It involves calculating the total interactions (likes, comments,
Ephemeral content is media, typically images or videos, that is only available for a short duration before it disappears, commonly used on social media platforms like Snapchat and Instagram Stories
Evergreen content is material that remains relevant and valuable over a long period, without becoming dated. It continues to attract traffic and engagement well beyond its initial publication, providing a
Evergreen marketing is a strategy that focuses on creating content that remains relevant and valuable over time, rather than being tied to specific trends or events. This approach helps maintain
Experiential marketing is a strategy that engages consumers through immersive, hands-on experiences with a brand or product, often at events or activations, to create a memorable impact and foster emotional
Facebook is a social networking platform that allows users to connect with friends and family, share photos, videos, and status updates, join groups, and engage with various communities. It also
Facebook Ads is an advertising platform offered by Facebook, allowing businesses and individuals to create targeted ads to reach specific audiences based on demographics, interests, behaviors, and more, with the
Facebook Ads Manager (now called Meta Business Suite) is a tool provided by Facebook (Meta) for businesses and individuals to create, manage, and track the performance of advertising campaigns on
Facebook advertising is the use of Facebook's platform to promote products, services, or brands to its vast user base through targeted ads. These ads can appear in a user's News
A Facebook Boost Post is a paid feature that amplifies the reach of a post from a Facebook page, allowing it to be seen by a wider audience beyond the
A Facebook Business Page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations on Facebook. It allows companies to share content, engage with followers, advertise
A Facebook comment is a user's response or reaction to content on the Facebook platform, typically found below posts, photos, or videos, allowing for public discussion and engagement within the
A Facebook group is a space on Facebook where users can join as members to share content, interact, and discuss common interests with others in a collective community setting. Groups
Facebook Insights is a free analytics tool provided by Facebook to help page administrators understand the engagement, reach, and overall performance of their page content. It provides data on user
Facebook Live is a feature on the Facebook platform that allows users to broadcast real-time video to their friends and followers. It enables individuals and organizations to share live events,
A Facebook Lookalike Audience is a targeting tool used in Facebook advertising that identifies and reaches new people whose interests and behaviors are similar to those of an existing audience,
Facebook Messenger is a messaging app and platform developed by Facebook, enabling users to send messages, photos, videos, and make voice and video calls. It integrates with the Facebook social
Facebook Note is a feature on the Facebook platform that allows users to create and publish longer-form content, similar to blog posts, which can include text, photos, and embedded links.
Facebook Offers is a feature that allows businesses to share discounts and promotions directly with their customers on the Facebook platform. Users can easily claim offers and use them at
Facebook Reach is the measure of how many people have seen content associated with a Facebook Page or post. It reflects the spread of content and can be categorized into
Facebook Reactions is a feature that allows users to express a range of emotions in response to a post, beyond the traditional "like." It includes options such as love, haha,
Facebook retargeting is a digital advertising strategy that involves showing ads on Facebook to users who have previously interacted with a website or app, aiming to re-engage them and encourage
A Facebook Share is a feature on the social media platform that allows users to repost content from others to their own timeline, thereby sharing it with their friends and
Facebook Shop is a feature within the Facebook platform that allows businesses to create an online storefront, showcasing and selling products directly to users within the Facebook interface, facilitating a
A feedback loop in social media is a system where user interactions, such as likes, comments, and shares, influence the content creators and platforms, leading to adjustments in content or
What is a Follower on social media? A follower is someone who subscribes to your account on social media platforms like Instagram, Twitter, TikTok, or Facebook. When someone follows you,
What is a Facebook Page? A Facebook Page is a public profile specifically created for businesses, brands, public figures, and organizations. Unlike personal accounts, which are meant for individual users,
What is a Facebook status? A Facebook Status is a short update or message that users share on their profile to express thoughts, feelings, or activities. It’s like a digital
What is FaceTime? FaceTime is a video and audio calling application developed by Apple, introduced in 2010. It allows users to make calls using their iPhone, iPad, or Mac over
Frustomers are a blend of "frustrated" and "customers," referring to clients who are unhappy or dissatisfied with a product or service. They’re the people who voice their complaints, often online,
Follower growth is the increase in the number of individuals who subscribe to updates from a social media account, indicating a rise in audience size and potential engagement.
Gamification marketing is a strategy that incorporates game design elements into non-game contexts, such as social media campaigns, to engage users, enhance user experience, and motivate participation, often leading to
Gated content is a strategy used by marketers to generate leads by providing valuable content, such as whitepapers, ebooks, or webinars, behind a form that requires users to submit personal
A go-to-market strategy is a plan outlining how a company will launch a product or service to the market, detailing the target audience, marketing plan, sales strategy, and distribution channels
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, providing insights into user behavior, acquisition, and conversions. It helps businesses understand their online
Graphic design is the art of creating visual content to communicate messages, utilizing elements like typography, imagery, color, and layout. It's essential in crafting appealing and effective designs for social
Growth marketing is a data-driven approach focused on attracting and engaging customers through various channels and tactics, with the aim of optimizing the entire customer lifecycle and driving sustainable long-term
What is Gatekeeping? Gatekeeping refers to the practice of controlling access to something, typically information, resources, or communities. In social media and online spaces, it often manifests when individuals or
What is GDN? The Google Display Network (GDN) is a vast network of websites, apps, and videos where advertisers can display banner ads, text ads, and rich media ads. With
Geolocation refers to the process of identifying the physical location of a device (like a smartphone or computer) using GPS, Wi-Fi, cellular networks, or IP addresses. It’s the technology that
What is Geosocial Analysis? Geosocial analysis involves examining the intersection of geographic and social data to understand user behaviors, trends, and interactions based on location. This analysis combines information from
Geosocial networking refers to online platforms and services that combine social networking with geographic information, allowing users to connect with others based on their location. These platforms often enable users
What is a Ghost Blog? A ghost blog is a type of blog where content is created and published on behalf of someone else without the original author’s name attached.
What is Ghosting? Ghosting refers to the sudden cessation of communication with someone without explanation, often in the context of dating or friendships. It occurs when one person abruptly stops
What is a Ghost Profile? A ghost profile is a user account on social media or online platforms that lacks activity or personal engagement. Often created for various reasons—such as
Gmail is a free email service developed by Google, launched in 2004. It provides users with a robust platform for sending and receiving emails, featuring a user-friendly interface, powerful search
What is Google AdWords? Google AdWords, now known as Google Ads, is an online advertising platform developed by Google that allows businesses to create and display ads on Google’s search
Are you really Googling 'What is Google?' on Google? But in all seriousness: Google is a multinational technology company best known for its search engine, which was launched in 1998.
What is a Geotag? A geotag is a metadata tag that assigns geographical information to a specific piece of content, such as a photo, video, or social media post. This
A group blog is a collaborative online platform where multiple authors contribute posts on a specific topic or theme. Unlike personal blogs run by individual writers, group blogs leverage the
What is a Group Chat? A group chat is a messaging feature that allows multiple users to communicate simultaneously within a single conversation thread. Popular on various messaging platforms and
Guerilla marketing is an advertising strategy that uses unconventional, low-cost tactics to create impactful, memorable marketing campaigns. It often involves surprise interactions in public places to generate buzz and word-of-mouth
Hashtags are keywords or phrases preceded by the hash symbol (#), used on social media platforms to categorize content, facilitate searches, and connect posts to a broader conversation or topic.
Who is a Hacker? A hacker is an individual who uses technical skills to gain unauthorized access to computer systems or networks, often for malicious purposes. However, the term "hacker"
An ideal customer profile (ICP) is a detailed description of a fictitious entity that represents the perfect customer for a company's product or service. It includes demographic, psychographic, and behavioral
Inbound marketing is a strategy that attracts customers through relevant and helpful content, adding value at every stage in the customer's buying journey. It leverages channels like blogs, search engines,
An influencer is an individual with a significant following on social media platforms, who can affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with
Influencer marketing is a strategy where brands collaborate with individuals who have a significant following on social media to promote products, services, or campaigns. These influencers leverage their credibility and
Instagram is a social media platform that allows users to share photos and videos, create stories, and engage with others through likes, comments, and direct messaging. It's known for its
The Instagram algorithm is a set of rules and signals that determines the order and relevance of posts, stories, and other content displayed to users on the platform. It prioritizes
Instagram Carousel is a feature on Instagram that allows users to share multiple photos or videos in a single post. Users can swipe through up to 10 pieces of content,
An Instagram comment is a user's response or reaction to an Instagram post, typically consisting of text, emojis, or both, which allows for public interaction and engagement with the content
The Instagram grid is the arrangement of posted photos and videos on a user's profile page, displayed in a three-column layout. It represents the visual aesthetic and thematic consistency of
Instagram Reels is a feature within the Instagram app that allows users to create and share short-form, engaging videos set to music or other audio, often featuring creative editing, effects,
Instagram Shopping is a feature within the Instagram app that allows users to browse and purchase products directly from a brand's photos and videos without leaving the platform, providing a
An Instagram Story is a feature on the Instagram app that allows users to post photos or videos that disappear after 24 hours. It's used for sharing moments and experiences
Inter-team communication is the process of exchanging information and ideas between different teams within an organization, often utilizing digital tools and platforms to collaborate effectively and coordinate efforts across various
A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. In the context of social media, KPIs often track engagement,
Keyword research is the process of identifying words and phrases that people use in search engines with the goal of optimizing content or marketing strategies to align with users' search
Lead generation is the process of attracting and converting strangers into prospects, with the aim of nurturing them toward becoming customers. In the context of social media, it involves using
LinkedIn is a professional networking platform that connects individuals and organizations, facilitating job searches, recruitment, and the sharing of industry insights. It serves as a digital resume and networking space
A LinkedIn connection is a contact on the professional networking platform LinkedIn, representing a mutual agreement between two users to establish a professional relationship and share network access, updates, and
LinkedIn Pulse is a feature within LinkedIn that allows members to publish articles and share insights, news, and professional content with their network, positioning themselves as thought leaders in their
What is Live Streaming? Live streaming is the real-time broadcast of audio or video content over the internet. This technology allows users to view events, performances, or discussions as they
Lookalike audiences are a type of audience targeting used in digital advertising, particularly on platforms like Facebook and Google Ads. They are created by identifying and targeting users who share
A macro influencer is a social media personality with a significant following, typically ranging from 100,000 to 1 million followers, known for their ability to reach a wide audience and
Main Character Energy (MCE) refers to the confident, self-assured attitude and behavior that one might associate with the protagonist of a story. Individuals embodying MCE approach life with a sense
Makeshift marketing is an adaptive strategy where businesses use readily available resources and spontaneous tactics to promote products or services, often in response to unexpected situations or limited budgets. It
Market research is the process of gathering, analyzing, and interpreting information about a market, including information about target audiences, competitors, and industry trends, to inform business decisions and strategies.
Market share is the percentage of an industry's total sales that a particular company or product secures, indicating its competitiveness and customer preference within the market. It's a key metric
A marketing agency is a company that provides strategic planning, creative design, and promotional services to clients, aiming to enhance their presence and performance in various markets, including digital and
Marketing analytics is the process of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). It involves tracking metrics such as engagement, conversion
Marketing automation is the use of software and technology to streamline, automate, and measure marketing tasks and workflows, increasing operational efficiency and growing revenue faster. It typically includes email marketing,
A marketing campaign is a strategic series of promotional activities or events designed to achieve specific marketing goals, such as increasing brand awareness, generating leads, or boosting sales. These campaigns
A marketing funnel is a model that illustrates the customer journey from initial awareness of a product or service to the final purchase decision. It helps marketers understand and strategize
Marketing myopia is a short-sighted and inward-looking approach to marketing that focuses on the company's needs rather than those of the market and its customers. It leads to a failure
A marketing pitch is a presentation or message aimed at persuading an audience to buy a product, invest in a service, or support a brand. It is designed to highlight
A marketing proposal is a document outlining a strategic plan to promote products or services, detailing the marketing objectives, tactics, target audience, and budget, often used to persuade stakeholders or
A marketing qualified lead (MQL) is a potential customer who has shown interest in a company's products or services through their engagement with marketing efforts, indicating a higher likelihood of
Marketing segmentation is the process of dividing a target market into smaller, more defined categories based on characteristics like demographics, interests, needs, or location. It enables businesses to tailor marketing
A marketing stack is a collection of technology-based tools and platforms that marketers use to execute, analyze, and improve their marketing activities. This includes software for analytics, customer relationship management,
A mega influencer is a social media personality with a massive following, typically ranging from hundreds of thousands to millions of followers. They have significant influence over their audience's purchasing
Metrics in social media are quantitative measures used to assess the performance of content and campaigns on platforms. They include data such as likes, shares, comments, reach, impressions, and engagement
A micro-influencer is an individual on social media with a smaller, niche audience, typically ranging from 1,000 to 100,000 followers. They are known for having high engagement rates and a
Microblogging is a form of online communication where users post short messages, images, or videos to share with an audience. It's a quick way to disseminate information and engage with
A nano influencer is an individual with a relatively small but highly engaged social media following, typically ranging from 1,000 to 10,000 followers. They are known for their authenticity and
Native advertising is a form of paid media where ads blend in with the platform's content, matching its look, feel, and function. It aims to be less intrusive and provides
Niche marketing is a targeted marketing strategy focusing on a specific segment of the market, catering to a unique audience with particular needs or preferences. It involves tailoring products, services,
Off-page SEO is the practice of optimizing a website's visibility and ranking in search engine results through activities outside the website itself, such as link building, social media marketing, and
Omnichannel marketing is a strategy that provides a seamless customer experience across multiple channels, including online, in-store, and through mobile devices, ensuring consistent messaging and engagement at every touchpoint.
On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves aligning page-specific elements like title tags,
An online community is a group of people who interact with each other via the internet, sharing common interests, goals, or purposes, often through forums, social media platforms, or other
Organic marketing is a strategy that focuses on attracting customers naturally over time through unpaid channels like search engine results, word of mouth, and social media interactions. It relies on
Outbound marketing is a traditional form of marketing that involves pushing messages out to potential customers through channels like TV ads, billboards, direct mail, and cold calling. It's a proactive
Outreach marketing is a strategy where businesses actively seek partnerships, collaborations, or engagement with individuals, influencers, or organizations to promote products, services, or content, often through social media channels. It
Paid social is a marketing strategy that involves paying for ad placements on social media platforms to promote content, increase brand awareness, and target specific audiences. It leverages the platforms'
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It's commonly used to drive traffic to websites, with platforms
Performance marketing is a digital advertising strategy where advertisers pay based on the performance of their ads, such as clicks, conversions, or sales, allowing for measurable and accountable marketing investments.
A pinned post is a feature on social media platforms that allows users to highlight a specific post by keeping it at the top of their profile or page, ensuring
Platform demographics refer to the characteristics of the user base of a social media platform, including age, gender, location, interests, and behavior patterns. These demographics help businesses and marketers understand
A post is a piece of content published on social media platforms, such as text, images, videos, or links, shared by users to express opinions, disseminate information, or engage with
Post Planner is a social media management tool designed to help users schedule and organize content across various social media platforms, ensuring consistent posting and strategic content distribution to enhance
Post previews are condensed versions of social media content that provide a snapshot of the full post, typically including a title, an image or thumbnail, and a brief snippet of
Posting frequency is the rate at which a user or brand publishes content on social media platforms, determining how often followers see new posts. It's a strategic choice that can
Product management is the process of guiding the success of a product through its lifecycle, including planning, forecasting, production, and marketing. It involves understanding customer needs, defining the product vision,
Product market fit is the degree to which a product satisfies a strong market demand. It's a crucial stage for startups and businesses, indicating that their product has been well-received
Product marketing is the process of promoting and selling a product to customers, involving market research, product positioning, messaging, and the creation of marketing strategies to drive demand and sales.
Project management is the process of planning, organizing, executing, and overseeing tasks and resources to achieve specific goals within a set timeframe. It involves coordinating teams, managing budgets, and ensuring
Publishing time is the specific date and time when content is scheduled to be posted on a social media platform, allowing for strategic planning and consistency in content delivery to
Real-time marketing is the practice of engaging with an audience instantly, often in response to current events, trends, or feedback. It involves creating and sharing content that is relevant to
Reach refers to the total number of unique users who have seen your content. This metric helps gauge how widely your message is being disseminated and can be influenced by
Rebranding is the process of changing the corporate image of an organization or product, involving updates to its name, logo, design, marketing strategy, and other visual elements to create a
Remarketing is a digital marketing strategy that targets individuals who have previously interacted with a website or mobile app, aiming to re-engage them with personalized ads across various platforms and
Repost is the act of sharing someone else's content on your own social media profile, giving credit to the original creator, to broaden the content's reach and engage your audience
Revenue performance management is a strategy that uses data analysis and process optimization to forecast, measure, and enhance a business's financial performance, focusing on maximizing revenue growth and efficiency.
ROI, or Return on Investment, is a financial metric used to evaluate the efficiency of an investment, including in the context of social media marketing. It measures the gain or
Role assignment is the process of allocating specific permissions and responsibilities to individuals within a social media platform, determining what actions they can perform, such as posting content, managing settings,
SEO, or Search Engine Optimization, is the practice of enhancing a website's visibility in search engine results pages through techniques like keyword optimization, content creation, and link building, aiming to
"Spill the tea" is a fun way to say you’re about to share some juicy gossip or interesting news. It’s all about letting the secrets out and chatting about the
A social media planner is a tool or document used to organize and schedule content postings across various social media platforms. It helps in strategizing, creating, and maintaining a consistent
Scheduled posts are content pieces that are planned and set up to be published automatically on social media platforms at a specific future date and time, allowing for consistent content
Shoppable post is a social media feature that allows users to make purchases directly from a post or advertisement, integrating product discovery and buying opportunities within the platform's content.
SMS marketing is the use of text messages to communicate promotional content directly to customers' mobile phones, typically including special deals, updates, and alerts. It's a permission-based approach that requires
Snackable content is a type of easily digestible media designed for quick consumption, often characterized by its brevity, engaging format, and ability to capture the audience's attention immediately. It's typically
Snapchat is a multimedia messaging app known for its disappearing messages and unique filters. It allows users to send photos and videos that vanish after being viewed, create stories that
Social commerce is the integration of e-commerce functionality directly into social media platforms, allowing users to make purchases without leaving the social network. It leverages the interactive nature of social
Social customer service is the practice of providing support and assistance to customers through social media platforms. It involves addressing inquiries, resolving issues, and engaging with customers directly on channels
A social inbox is a centralized dashboard that aggregates messages, comments, and mentions from various social media platforms, allowing users or businesses to manage and respond to customer interactions efficiently
Social listening is the process of monitoring social media channels for mentions of a brand, competitors, products, and relevant industry conversations. It involves analyzing the gathered data to gain insights
Social media is a collection of online platforms and tools that enable users to create, share content, and engage in social networking. It encompasses a wide range of websites and
Social media ads are paid promotions run on platforms like Facebook, Twitter, and Instagram, designed to reach a targeted audience. They can be tailored by demographics, interests, and behaviors, helping
A social media agency is a company that specializes in creating and managing social media content and strategies for other businesses, aiming to enhance online presence, engage with audiences, and
Social media analytics is the process of collecting, analyzing, and interpreting data from social media platforms to understand and optimize how content performs. It helps in tracking engagement, reach, and
Social media automation is the use of software tools to perform repetitive tasks on social media platforms, such as scheduling posts, curating content, or managing engagements, to increase efficiency and
A social media calendar is a schedule of planned content to be posted across different social media platforms. It helps in organizing the timing and content of posts to maintain
A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media
A social media handle is a public username used on social media platforms that uniquely identifies an individual or organization's profile. It often starts with an "@" symbol and is
Social media impression is the count of how many times a post or ad is displayed on users' screens, regardless of whether it was clicked or not. It measures the
A social media management platform is a tool that allows individuals and businesses to oversee their social media presence across multiple channels. It streamlines posting, monitoring, and analyzing social media
A social media manager is a professional responsible for creating, curating, and managing published content across social media platforms. They strategize to enhance online presence, engage with the audience, and
Social media marketing is the strategic use of social media platforms to promote a product, service, or brand, engaging with a target audience to increase visibility, drive traffic, and generate
Social media marketing tools are software and platforms designed to assist businesses in creating, scheduling, analyzing, and engaging with content posted on social media channels. They streamline the process of
Social media monitoring is the process of tracking and analyzing conversations and mentions of a brand or specific topics across various social media platforms to gain insights, manage reputation, and
Social media publishing is the process of distributing content to social media platforms such as Facebook, Twitter (X), and Instagram. It involves scheduling and posting various types of content, including
Social media scheduling is the process of planning and organizing content to be posted on social media platforms at specific times. It involves using tools or software to automate the
Social media team collaboration is the process where individuals working on social media campaigns and content coordinate their efforts, share ideas, and strategize together to achieve cohesive and effective online
Social media templates are pre-designed layouts that can be used to create visually consistent and appealing posts for various social media platforms. They help maintain brand identity and save time
Social proof is a psychological phenomenon where people mimic the actions of others, assuming those actions reflect correct behavior. In the context of social media, it refers to the credibility
Social selling is the process of using social media platforms to connect with prospects, build relationships, and ultimately, sell products or services. It involves engaging with potential customers by sharing
A sponsored post is a type of advertising content on social media platforms where a brand pays to promote their products or services. These posts are typically labeled as "sponsored"
What is a Shadow Ban? A shadow ban is a type of ban applied to a user’s account on social media or online platforms that limits their visibility without their
Stakeholder approval is the process of obtaining formal consent from individuals or groups with vested interests in a project, such as a social media campaign, ensuring that all parties agree
A target market is a specific group of consumers identified as the intended recipients of a product or service, characterized by shared demographics, interests, or needs. Businesses tailor their marketing
Task assignment is the process of allocating specific tasks or responsibilities to individuals or teams within a social media platform, often to manage content, engage with the community, or analyze
Task management is the process of organizing, tracking, and overseeing tasks from inception to completion. It involves setting priorities, assigning responsibilities, and scheduling activities to ensure efficient workflow and timely
Team management is the process of coordinating and overseeing a group of individuals working together towards common goals, often involving task delegation, performance evaluation, and communication facilitation to ensure effective
TikTok is a social media app for creating, sharing, and discovering short-form videos, often featuring music, comedy, dance, and creative content. It's known for its addictive algorithm, trends, and challenges
Twitter (or currently known as X) is a social networking platform where users post and interact with messages known as tweets. It enables real-time sharing of information, news, and personal
Vanity metrics are measurements that appear to show positive performance, such as likes, followers, or page views, but don't necessarily correlate with a business's primary goals or translate into actionable
Video on social media platforms refers to digital content that captures moving visual media, often accompanied by audio, shared to engage, entertain, or inform viewers. It's a powerful tool for
Viral content is media that rapidly gains popularity and spreads quickly across the internet through shares, likes, and mentions, often becoming a cultural phenomenon or talking point.
Viral marketing is a strategy that encourages individuals to share a marketing message rapidly and widely, much like a virus spreads. This approach leverages social networks and other digital means
Visual content is imagery such as photos, videos, illustrations, infographics, and GIFs used on social media platforms to engage audiences, convey messages quickly, and enhance storytelling, often resulting in higher
Word of mouth marketing is a promotional strategy where satisfied customers recommend a brand's products or services to friends and family, often resulting in organic and highly credible endorsements.
Workflow management is the coordination of tasks and processes to enhance efficiency and productivity, often involving software tools to automate, track, and optimize the flow of work from initiation to
"Woke" is a slang term that originally referred to being aware of social injustices, particularly those related to racism and inequality. It has since evolved to encompass a broader awareness
