Bluesky

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Because social media shouldn’t be owned by just one company.

Bluesky was created by Jack Dorsey, the co-founder of Twitter (now called X), along with a group of developers. It was launched as a separate project with the goal of developing a decentralized social media platform. Bluesky aims to create an open protocol for social media platforms, allowing users more control over their data and experience. While it has connections to Twitter through Dorsey’s involvement, it was not directly launched by Twitter (now X).

Bluesky was conceived to provide users with more control over their social media experience by allowing decentralization and enabling the development of a more transparent, user-centric platform. The project is built on the Authenticated Transfer Protocol (ATP), allowing for decentralized communication between platforms that adopt the same standard.

How does Bluesky work?

Bluesky operates on the Authenticated Transfer Protocol (ATP), a decentralized protocol designed to support social media platforms. The protocol enables users to control their data and engage with content across platforms that implement the same system. It allows for more user privacy, greater transparency, and a more open ecosystem than traditional platforms.

Why is Bluesky important?

Bluesky is important because it seeks to decentralize social media, giving users more power over their data, content, and online interactions. It addresses growing concerns about privacy, censorship, and centralized control of digital communication by large companies like X (formerly Twitter), Facebook, and Instagram. By decentralizing, Bluesky aims to create a more diverse, transparent, and user-first internet.

What makes Bluesky different from other social media platforms?

Unlike traditional social media platforms that are centralized (e.g., Facebook, X), Bluesky is decentralized. This means no single company or entity controls the platform. Bluesky's decentralized approach focuses on empowering users to have more control over their data, ensuring that no single entity can dictate content moderation or surveillance.

Is Bluesky available to the public?

Bluesky is a decentralized social media platform that aims to provide users with greater control over their data and online interactions. Initially launched as an invite-only service in February 2023, Bluesky opened registrations to the general public on February 6, 2024. This move allowed anyone interested to join the platform without needing an invitation. As of November 2024, Bluesky has experienced significant growth, reaching over 20 million users. This surge in user base reflects the platform's appeal as an alternative to traditional social media networks, offering features like customizable algorithms and a decentralized structure.

How can I join Bluesky?

Can Bluesky replace platforms like X or Instagram? While Bluesky is still evolving, it holds the potential to disrupt the current social media landscape by offering a more user-controlled, decentralized experience. Whether it will replace platforms like Twitter (X) or Instagram depends on its adoption, the user experience, and how it evolves to meet the needs of a broad audience.