In the context of marketing and social media, "boost" typically refers to the act of amplifying the reach and visibility of a specific post, campaign, or piece of content. It involves either paid promotion or leveraging tactics like increasing engagement to extend the content’s reach beyond its organic audience. Boosting content can help attract more viewers, increase engagement, and drive traffic to your site or event, ultimately enhancing brand awareness and conversions. In platforms like Facebook, Instagram, and X, boosting is often a feature that allows businesses to pay to reach a wider or targeted audience, improving the effectiveness of their marketing efforts.
Boosting works by paying to promote a post or content, increasing its visibility to a larger or more specific audience, usually through the platform’s advertising system.
Boosting helps increase visibility, engagement, and conversions by extending the reach of your content to more people, even beyond your followers, based on your targeting settings.
No, boosting a post is a simplified form of an ad campaign. Boosting typically involves less customization and targeting compared to a full-scale ad campaign.
You should boost content that aligns with your business goals, such as posts with high engagement potential, important announcements, or content that promotes a product or event.
Back to glossary