Content Curation

The fancy word for ‘sharing what someone else said better.

Content curation is the process of finding, organizing, and sharing valuable content from various sources on a specific topic. It involves selecting high-quality, relevant material that resonates with your social media audience. Instead of creating new content, curators focus on sourcing and presenting existing content in a way that aligns with their followers’ interests and needs, adding their unique insights or perspective.

What’s the difference between content curation and content creation?

1. Content curation involves finding and sharing existing content.
2. Content creation focuses on producing original material, like blogs, videos, or graphics.

How do you ensure curated content aligns with your brand?

You definitely can choose sources that reflect your brand values and voice. Also avoid controversial or poorly researched material and don't forget to add captions or commentary that ties the content back to your brand’s message.

What tools help with content curation?

Feedly: For discovering and organizing content from multiple sources. Pocket: Saves articles and content for later sharing. Kontentino: Streamlines social media planning and collaboration for curated posts with it's AI Creation features.