Facebook Boost Post

The ‘easy mode’ of Facebook advertising (but with limited control).

A Facebook Boost Post is a quick and easy way to increase the reach of an existing post by turning it into a **paid ad.**Instead of relying on Facebook’s limited organic reach, boosting a post ensures more people see it- whether they follow your page or not. It’s a simplified advertising tool that allows businesses to increase engagement (likes, comments, shares) or drive actions like website visits and messages with just a few clicks.

Is boosting a post worth it?

While boosting a post isn’t as advanced as running a full Facebook Ads campaign, it’s a great beginner-friendly option for:

Increasing post visibility – Get your content seen by more people beyond your followers.
Driving engagement – More likes, comments, and shares can help with brand awareness.
Promoting time-sensitive content – Great for limited-time offers, events, or announcements.
Reaching a broad audience quickly – No complex ad setup required.

However, if your goal is conversions or lead generation, a full Facebook Ads campaign in Meta Ads Manager offers more control and better results.

How does boosting a post work?

Boosting a post is one of the easiest ways to advertise on Facebook. Here’s how it works:

Select a post – Choose an existing post you want to amplify.
Set a goal – Decide if you want more engagement, website visits, or messages.
Choose your audience – Target based on location, age, gender, and interests.
Set your budget & duration – Decide how much to spend and how long the boost will run.
Launch & track performance – See how many people engage with your boosted post.

What’s the difference between a boosted post and a Facebook ad?

Boosted posts are basic promotions meant for engagement and visibility.
Facebook Ads (via Ads Manager) offer detailed targeting, multiple placements, and advanced analytics.

📌 Boosting is best for quick engagement, while Facebook Ads are better for conversions and lead generation.

How much does it cost to boost a post?

Boosted posts are budget-friendly, with a minimum spend of $1 per day. The total cost depends on:

Your audience size – Larger audiences require more budget.
Competition – More advertisers in your niche can raise costs.
Ad duration – A longer boost period requires a bigger budget.

Typically, $10–$50 per post can yield solid engagement, but serious marketing campaigns require larger budgets and better targeting through Ads Manager.

Who should use boosted posts?

Boosting works well for:

Small businesses looking to get more eyeballs on their posts.
Event promotions needing quick visibility.
Brand awareness campaigns where engagement is the goal.
Posts that are already performing well organically (boosting can amplify the momentum).

Can you edit a post after boosting it?

Once a post is boosted, you can’t edit the original content. However, you can:

Pause the boost and make changes to targeting and budget.
Cancel the boost and re-boost a new version of the post.

For more flexibility, consider creating an ad in Facebook Ads Manager instead.