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Every Social Media Manager’s Struggle: Too Many Tools, Too Much Lost Time
Imagine managing over 15 client accounts, each with its own unique needs, creative direction, and social media platforms, all while juggling endless email chains and Excel sheets. Not ideal, right?
Managing multiple client accounts across various social media platforms is a full-time job for Donkeycomm, a branding and communication agency specializing in web design, content creation, and social media management. We caught up with one of their talented digital creatives, Vicky Janssen, who shared all the tea.
Before switching to Kontentino in Donkeycomm, Vicky relied on Excel sheets, which made the whole process a frustrating mess of disjointed tools, never-ending back-and-forth emails, and scattered feedback.
Without an easy way to collaborate and manage or track approvals, any team can often find themselves struggling to keep everything on track – especially when managing up to 15 different client accounts, including big names like McDonald’s.
So Why Does Donkeycomm Always Chooses Kontentino?
One of the big wins with Kontentino was its intuitive design and quick setup, allowing Donkeycomm to hit the ground running. With internal and external feedback systems and approval features, everything from creating and scheduling content to managing client feedback became much easier.
Support So Fast, You’ll Think It’s Magic (But It’s Just Kontentino’s Superheroes!)
Every social media manager knows things can go wrong at any moment. Whether it’s an issue with publishing a post, a glitch with scheduling, or a sudden client request, social media managers need solutions – and right now (!!!). Every minute counts, especially when you’re managing multiple platforms, multiple clients, and multiple posts. This is where Kontentino’s support shines – when something goes wrong, there’s no time to wait around.
The Tool you can rely on, for Social Media Success
The shift to Kontentino five years ago has significantly boosted Donkeycomm’s productivity, allowing them to grow rapidly from a startup to a well-recognized and respected agency in Belgium. They’ve already scheduled over 13 000 posts and sent more than 10 000 of them to clients for approval, all in Kontentino, while also cutting down on the manual effort involved in content approval and planning.
The Kontentino Features Donkeycomm Can’t Live Without
Firstly, it’s, of course, Internal and External Feedback. One of the biggest improvements was how easy it became to collect feedback from both internal teams and clients. They could send posts directly to clients for approval, getting quick, clear feedback without the need for additional emails or attachments.
Kontentino’s scheduling feature allowed Donkeycomm to plan out a month’s worth of content in one go, reducing the manual work of posting content across different platforms.
The status feature is another key benefit, allowing Donkeycomm to track content at every stage of the approval process. Whether it’s “waiting for approval” or “scheduled for posting,” this feature helps the team stay on top of every campaign.
So, as you can see, it’s pretty simple – all of this has contributed to a more streamlined workflow and a clear overview of Donkeycomm and its clients’ social media efforts. Whether they’re working with an established player in the international interior and exterior market, like Gommaire, or smaller B2B clients, Kontentino has helped Donkeycomm build a more productive, organized, and creative approach to social media.
