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Wanna know what a Social Media Manager’s worst nightmare is?
… every weekday from 9 to 5, you manage social media for a major brand, juggling many tools, each with a different purpose. You have a million browser tabs pinned: one tool for content creation, another for scheduling, one for approvals, one for internal communication, and another for communication with external marketing teams.
After lunch, each day, you work with endless Excel sheets that seem to multiply every time you add another colleague or marketing agency to the mix. Your team is spread across various chats, with different content plans for each social media platform, often in entirely different formats and outdated branding.
It sounds like a horror, right? Well, that was the reality for Telekom Hungary, the largest telecommunications company in the country. The team was drowning in this disjointed system, struggling with communication breakdowns, missed deadlines, and content approval delays. The lack of an all-in-one platform might always lead to mistakes, confusion, and ultimately – wasted time.
The Most User-Friendly and Affordable Solution
Telekom HU were looking for a more efficient, user-friendly, and affordable social media management tool to replace their chaotic system. After testing several platforms, Kontentino stood out. It was intuitive, easy to integrate into their existing workflows, and affordable, meeting their budget requirements.
Focusing on ease of use and client collaboration, Kontentino emerged as the best fit. It offered a centralized hub for all content, approvals, and communications, significantly reducing the back-and-forth email chains. Kontentino’s customer service was like a superhero with lightning-fast reflexes, swooping in to save the day whenever Telekom’s team encountered obstacles. From setting up workflows to figuring out new features, they could always count on Kontentino’s support to get them back in the game.
“So what are your favorite features when it comes to Kontentino?” we asked them. And the answer was pretty simple:
- The ability to tag each other directly on posts helped the team communicate effectively without relying on emails. Everyone knew exactly who was responsible for what, reducing confusion and delays.
- Kontentino’s scheduling feature allowed Telekom to plan campaigns in advance and clearly overview all upcoming posts. This saved them time and allowed them to stay on top of content for multiple campaigns at once.
- The capability to track post history was a game-changer. Telekom could easily see who edited what and when, ensuring transparency and reducing the risk of misunderstandings. The feature allowed them to have better control over content iterations and approvals.
Since implementing Kontentino, Telekom has observed a massive productivity improvement. The most obvious has been in communication, with more than 3000 messages sent through Kontentino over the years. Internal and external communications are now handled within one platform, allowing everyone to stay efficient.
Another thing that stands out as an improvement is the approval process. Using Kontentino’s, Telekom can now approve posts from anywhere in real-time. When needing someone’s “blessing” from internal teams or external partners, they generate a link to show how the post will look, allowing them to make edits instantly based on feedback. This streamlined process saves countless hours that would otherwise be spent on revising and waiting for approvals sent via different channels.
Managing More with Less Effort for Telekom HU
Before using Kontentino, Telekom’s social media team spent significant time managing multiple platforms, tools, and emails. Now, the team spends only 30 hours weekly on social media management. The ability to schedule posts in advance and manage content smoothly has made a great difference, with over 5000 posts scheduled, ensuring a consistent and active social media presence.
A Better Way to Manage Social Media is Here for Everyone
Kontentino has enabled Telekom to become more agile, organized, and efficient in managing social media. With all content and communications stored in one place, the team can now work productively and stress-free.
Looking ahead, Telekom’s team can rely on Kontentino as a consistent part of their workflow, helping them keep everything running smoothly while still staying agile and ready for whatever comes next.
