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TikTok has taken the world by storm – like that unexpected dance move that goes viral overnight.
For businesses, it means adding another dynamic platform to the social media mix. But keeping up with content doesn’t have to be a constant struggle. That’s where scheduling comes in to save the day!
With the right approach, you can plan ahead, keep your creative flow, and stay consistent with your posts – all of that without breaking a sweat.
Here’s how you can make scheduling TikTok posts a breeze and focus on growing your business instead of scrambling for the next video idea.
Why should you schedule TikTok?
Ever feel like managing your TikTok is like trying to juggle flaming torches while riding a unicycle?
You’re not alone. It’s not easy to keep up with every post and trend on that platform.
Thankfully, scheduling your TikTok posts can be your safety net. Let’s break down why it’s a true gem, especially for social media managers balancing multiple TikTok accounts (alongside life itself).
Consistency without the chaos
Want to make sure your content drops like clockwork? Scheduling TikTok posts in advance helps your brand stay active without the panic of posting in real-time. Mobile or desktop, you can keep things up and running – even when you’re off the grid.
Maximize time and minimize stress
Time is a precious commodity for any social media manager. Instead of thinking what to post on multiple social media accounts daily, you can set aside time to schedule TikTok videos in batches. This gives you breathing room to perform more strategic tasks, like fine-tuning your next campaign.
Global reach with a tap
With TikTok’s global audience, your content has the potential to reach users in different time zones. Via scheduling TikToks posts in advance, you can target peak hours. You don’t have to worry about missing the moment. Just schedule your TikTok posts, and let the algorithm do its thing!
Plan and stay ahead
Managing multiple social media accounts? Then you know the pain of rushing to get a post out on time. Scheduling avoids those last-minute setups and lets you plan ahead with ease – aligning your posts with larger campaigns. It can be a branded hashtag challenge or a product launch – but your TikTok content calendar becomes and stays a finely-tuned machine.
Stay on trend even when you’re busy
Here’s a little secret: Scheduling TikTok videos doesn’t just save you time. It also allows you to hop on trends as they emerge. Plan your content around what’s hot without constantly refreshing TikTok.
Now that you’re sold on why scheduling is the holy grail for TikTok, let’s get into the real fun – how to actually do it. Ready for a plot twist? On mobile, things aren’t as simple as you’d hope, but we’ve got you covered. Let’s dive into the nitty-gritty!
How to schedule TikTok on desktop
Step 1: Log into your TikTok account on desktop
Open your browser, head to TikTok.com, and log into your TikTok account. If you don’t have one yet, you’ll need to set up a Business or Creator account. Unfortunately, you can’t schedule TikToks using a personal TikTok account, so make sure you’ve upgraded to get access to all the scheduling features.
Step 2: Upload your video
Once logged in, click the “Upload” button at the top right corner. You’ll be taken to the content uploader, where you can upload your video file directly from your desktop. Remember, the native TikTok scheduler limitations only allow you to upload TikTok videos that are between 3 seconds and 10 minutes long.
Step 3: Add captions, hashtags, and music
After uploading, add the details of your post:
- Caption: Write a catchy caption (you can use TikTok’s music library to spice up your post if it’s a video under 1 minute).
- Hashtags: Be sure to add relevant hashtags that help increase discoverability.
- Music: If you want access to TikTok’s music for your video, this is the moment to add a trending track. Why? Auto Publish doesn’t support music editing after scheduling, so you might want to manually post it (if you rely on music from TikTok’s music library).
Step 4: Schedule your TikTok post
Underneath the video details, toggle the Schedule option. You can choose the date and time to schedule your post – up to a month in advance. This scheduling feature is available natively on TikTok posts on desktop. And, you guessed it – unfortunately, it isn’t available on TikTok posts from mobile. This is one of a few native TikTok scheduler limitations you’ll have to tackle.
Step 5: Finalize and schedule
Once your TikTok post is fully prepared, double-check the scheduled time, then click the red “Schedule” button to confirm. Your post is now part of the queue and will go live automatically at the designated time. Once a post is scheduled, you won’t be able to edit it, so make sure everything is exactly how you want it to be.
Step 6: Monitor your scheduled TikTok posts
After scheduling, you can review all your scheduled TikTok posts in a special tab on your TikTok profile (Creator Tools -> Posts). From here, you can also see how scheduling TikToks can affect performance via TikTok analytics. Keep an eye on how well your posts perform and adjust your content strategy accordingly.
How to schedule TikTok posts on mobile
When it comes to scheduling TikTok posts on mobile, the truth is simple – you can’t do it natively. TikTok’s native scheduling posts feature is only available on desktop. While the TikTok mobile app gives you great tools for content creation, it falls short on scheduling abilities.
So if you’re hoping to schedule your TikTok posts from your phone, you’ll need to turn to a social media management tool instead!
Best practices for TikTok scheduling
TikTok scheduling is like curating the perfect playlist. Playing the right songs at the right time is equally important as choosing the right songs. For social media managers, scheduling TikTok posts means engaging your target market even when you’re off the clock.
It’s all about balance, using tools that fit your social media workflow while staying on top of trends and analytics.
Analyze your audience’s activity using TikTok analytics.
Most people assume you can post anytime and still get results – wrong! If you want to truly boost your TikTok performance, you need to post when your followers are most active.
TikTok analytics lets you see exactly when your followers are online and engaged. This helps you schedule TikTok videos for prime times and increases your chances of appearing on the For You Page.
It doesn’t matter if you’re using a free TikTok scheduler or a more advanced social media management platform, such as Kontentino for social media management, timing your posts is required to get more views and interaction.
Batch content creation to streamline your workflow.
Ever wonder how the pros seem to manage multiple social media accounts with ease?
The answer is batching. Instead of posting one TikTok at a time, why not batch-produce and schedule TikTok posts on desktop with a social media management tool with collaboration features?
Tools like social media management software allow you to manage multiple TikTok accounts and batch-produce content.
Imagine having a library and the ability to pull content and schedule tiktok posts on desktop natively, leaving you free to focus on creativity and strategy while your posts run on autopilot.
It’s like meal prepping for your social media strategy.
Double-check captions, hashtags, and settings before scheduling.
You wouldn’t send an email full of typos, so don’t post a TikTok without triple-checking the details. Once you schedule TikToks posts, you can’t edit them further.
That means you need to nail every element beforehand – captions, hashtags, and settings like privacy or comments. TikTok’s native scheduling feature and tools like Hootsuite social media management let you plan in advance, but you must ensure every setting is correct before hitting “schedule.”
This diligence prevents errors that could impact TikTok marketing performance, especially in campaigns tied to sound bite music-centric trends or when running business marketing basic metrics.
Checklist:
- Caption limit: 2,200 characters
- Hashtags: Ensure relevance, max 100 characters combined with caption
- Privacy settings: Comments, duets, and stitches
- Scheduled post settings: Correct time and date
- Sound options: Use sound bite music centric features where relevant
Schedule posts consistently to increase engagement and visibility.
A common misconception is that more posts automatically mean more engagement. The truth? It’s not about quantity but consistency. Regularly scheduled posts make TikTok’s algorithm more likely to prioritize your content.
Instead of flooding your feed randomly, establish a consistent schedule to build momentum. Tools like content management software let you consistently schedule posts, keeping your audience engaged.
Save time by automating your TikTok posting
How much time could you save with an automated TikTok business marketing basic strategy? Automating your posts with a tool with collaboration approval means you can schedule my TikTok posts in advance and focus on content creation.
No more rushing to post during peak hours. Steps to schedule TikToks using software for content marketing make it easier to manage across social media platforms for creator and business accounts.
Leave room for spontaneous posts to react to trends.
We’ve all been there – missing out on a viral trend because everything was pre-scheduled. One major pain point for social media managers is balancing planned content with real-time trends.
While scheduling provides consistency, leaving room for spontaneous TikTok posts allows you to stay flexible and jump on viral challenges or memes.
For example, when a trend like the “Neo Noir graphic novel filter” hits, being able to post on the fly can lead to quick engagement. Keep your scheduled posts running, but don’t forget to leave gaps for real-time reaction content!
Ensure videos are optimized for mobile and desktop.
Looking ahead, business marketing basic metrics will increasingly focus on optimizing content for both posts on mobile desktop! As more people consume content across devices, you have to double check that your TikTok videos look spotless anywhere they’re displayed.
Using TikTok’s native scheduling feature, coupled with excellent TikTok tools integrated into your workflow, lets you refine content for different screen sizes.
But social media management tools can come in even more handy than that!
For example, tools with sophisticated social listening queries will help you better understand where your audience engages most. As mobile usage continues to dominate, businesses that ready to schedule TikTok should adopt a device-agnostic approach to ensure their videos perform well on mobile and desktop.
Use relevant hashtags to maximize reach on scheduled posts.
What if your scheduled TikTok posts don’t get the visibility they deserve? Hashtags are a simple but powerful tool to ensure that doesn’t happen. With trending and relevant hashtags, you make sure your TikTok video gets in front of the right audience.
Whether you schedule posts on mobile desktop or use TikTok’s native options, leveraging hashtags that resonate with your audience increases discoverability.
For example, adding #ForYou or event-specific hashtags increases the likelihood of landing on the For You Page, expanding your reach on the spot. Don’t miss the chance to connect with a broader audience through effective hashtag use.
Plan posts around major events or holidays for higher engagement.
The fear of missing out on high-traffic moments is real. Planning TikTok posts around major events or holidays guarantees you’re riding the wave of increased user activity.
- Valentine’s Day: Share creative content that taps into the love and gifting themes of the day. Engaging TikToks around romance, self-care, or gift ideas can capture the attention of users looking for last-minute inspirations.
- Super Bowl: If your audience is sports-savvy, scheduling TikToks around this major event with playful or team-specific content will help ride the wave of excitement. Even non-sports brands can join the fun with related campaigns!
- International Women’s Day: Posting empowering or inspiring content for this globally recognized day can foster community engagement. It’s a fantastic opportunity to share your brand’s values or highlight women-led initiatives!
- Back to School: For brands that appeal to students or parents, content focusing on school preparation, tips, or shopping can capitalize on the surge in relevant search traffic.
- New Year’s Resolutions: Use the excitement of new beginnings to post motivational or goal-setting content. Many TikTok users are looking for ways to improve in the new year, making this an ideal time to promote products or ideas aligned with self-improvement.
TikTok users are more engaged during these moments, so a well-timed TikTok video could increase visibility and interaction.
Monitor scheduled TikToks to improve future strategies.
We’ve all felt the frustration of a post that doesn’t perform as expected. Monitoring your scheduled TikTok posts gives you insights into what works and what doesn’t.
Are your posts on desktop natively performing better than those on mobile? You can adjust your strategy by continuously reviewing performance data to meet your audience’s preferences better.
Empathizing with your audience’s needs through regular analysis ensures that each future post builds on the success of the last – making your TikTok strategy even more effective.
Schedule your TikTok with Kontentino!
Tired of scrambling to post TikTok videos at the right time? Say hello to Kontentino’s TikTok scheduler – your ultimate solution for seamless content planning and automation.
Why schedule TikTok posts with Kontentino?
With Kontentino, you get more than just a scheduling tool. You get a fully integrated workflow that simplifies your content approval process, collaboration, and analytics – all in one place.
🔹 Plan & Schedule with Ease – No more last-minute uploads! Schedule TikToks in advance and keep your content strategy on track.
🔹 Team Collaboration Made Simple – Approve and review posts with clients and team members before publishing.
🔹 Custom Scheduling for Optimal Timing – Post when your audience is most active, without staying glued to your screen.
🔹 Multi-Platform Content Management – Manage TikTok alongside all your other social media channels in one dashboard.
🔹 AI-Powered Assistance – Get AI-generated caption ideas, hashtag suggestions, and repurpose content faster.
Conclusion
You can do way better than frantically posting content on TikTok. With tools like Kontentino, which offers options to schedule TikTok posts, you’ll save time and keep a consistent posting rhythm.
No matter if using TikTok’s native scheduler on desktop or third-party platforms, being prepared helps keep your head clear! Get ahead of the game and optimize your TikTok strategy for maximum impact and growth.
FAQ
Is there a way to schedule TikToks?
Yes, you can schedule TikToks using TikTok’s native scheduling feature on desktop or through social media management tools. Using scheduling, you can plan your TikTok posts ahead of time.
How do I schedule a TikTok stream?
To schedule a TikTok stream, you need to use TikTok Live Events. You can create and promote a TikTok live stream by setting a specific time and date through the TikTok app’s live event option.
How do I control time on TikTok?
You can control your time on TikTok by using the app’s screen time management feature. Set a daily time limit to manage your time on the platform!
How do you set a timer for TikTok?
You can set a timer within the TikTok app for recording videos. The timer allows you to start a countdown (e.g., 3 or 10 seconds) before TikTok begins recording your video.
Can you schedule TikToks on your phone on Reddit?
No, TikTok’s native scheduler only works on desktop. Mobile users can use third-party apps, but you cannot schedule posts directly within TikTok on a phone.
Do scheduled posts get less views on TikTok?
Scheduled posts don’t inherently get fewer views. Performance depends on factors like timing, content quality, and audience engagement, rather than the scheduling method itself.
How to schedule an event on TikTok?
You can schedule an event on TikTok using the Live Events feature. This allows you to set up a live stream for a specific date and time and promote it in advance.
Why can’t I schedule a live event on TikTok?
If you can’t schedule a live event on TikTok, it might be because of account restrictions. The Live Events feature is accessible only to accounts with enough followers or certain privileges.
How many followers on TikTok to go live in 2024?
In 2024, you need at least 1,000 followers on TikTok to access the TikTok Live feature and stream live content to your audience.
