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Less Chaos, More Creativity: PLEJ’s Social Media Makeover

Less Chaos, More Creativity: PLEJ’s Social Media Makeover

Ana Tyschenko
Written by
Ana Tyschenko

Excel sheets, endless email threads, and scattered client feedback – sound familiar? Yeah, we’ve all been there. Imagine that, but multiplied by numerous clients and endless creative projects. Ooooof…. Luckily, the team at PLEJ.pl and their social media managers found a smarter way.

Meet PLEJ: The Creative Powerhouse in Poland 🇵🇱

PLEJ isn’t your run-of-the-mill marketing agency. They don’t split hairs about ATL, BTL, or digital – it’s all about creating experiences and emotional connections with their campaigns. Whether they’re working on major events or integrated campaigns, their creativity always takes center stage.

But even creativity can get bogged down in tedious logistics – especially when you have multiple clients with various needs and frequent revisions.

Less Chaos, More Creativity: PLEJ’s Social Media Makeover

When Excel Sheets Ruled the World (And Not in a Good Way)

The biggest issue for PLEJ before KontentinoCollaboration chaos. The PLEJ team remembers: 

“Before using Kontentino, our main challenge was the lack of a centralized space where we could collaborate efficiently with our clients. We were creating schedules in Excel and exchanging files via email, making it nearly impossible to track ongoing projects clearly.”

They found themselves repeatedly explaining things, digging through inboxes, and battling version control nightmares. Not exactly a productive use of time for a team built on creativity, hm?

The key factor was the balance between available features and pricing. We needed something focused on content management because we already had trusted partners for other aspects – Kontentino checked all the boxes.

Somebody got a crush? PLEJ’s Fav Features are revealed

Two words: Collaborative Streams. PLEJ loves that Kontentino allows “two separate streams – one for internal agency discussions, another for client communication.” This ensures that private internal brainstorms stay exactly where they belong – away from client eyes.

Another huge win? Direct publishing. No more manual uploading and endless copy-pasting – Kontentino streamlined their workflow beautifully.

“The ability to publish content directly from Kontentino is a huge time-saver for us, streamlining our workflow and making the entire process much more efficient.”

So what now?

Since switching to Kontentino, PLEJ has slashed their content creation time dramatically. They’ve eliminated multiple revisions caused by clients changing their minds or forgetting previous comments, extremely frustrating, right? Workflow is now structured and process management much much easier, resulting in noticeably improved efficiency and productivity.

Considering they spend around 25-30 hours a week managing social media, with about 80% of that within Kontentino, those hours add up quickly. And it is no joke! We’re talking about up to 96 hours saved every single month! Imagine reinvesting those precious hours into creativity, strategy, and coming up with ideas that actually excite you (and your clients).

Client communication got a serious upgrade, too.

“The process is much faster, and our clients really appreciate having everything in one place,” says PLEJ.

With everything neatly organized in Kontentino, revisions decreased, and overall collaboration significantly improved.

Finally, Real Social Media Happily Ever After

When PLEJ first explored Kontentino, they just wanted relief from spreadsheet nightmares. Many years later, they got much more than that. Kontentino has given PLEJ structure, efficiency, and, most importantly, time – time they now reinvest in creativity, strategy, and meaningful client interactions.

Today, collaboration flows effortlessly, productivity is at an all-time high, and PLEJ’s clients are happier than ever. Instead of drowning in revisions and disorganized email threads, PLEJ spends their days crafting campaigns that connect, inspire, and resonate emotionally. In short, Kontentino hasn’t just simplified their workflow – it’s helped PLEJ redefine what their agency can achieve, with just a little help 🪄.

And as the PLEJ team reflects on their journey, it’s clear Kontentino was more than a good decision – it was an essential step towards any agency’s growth and success.


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