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In his insightful video, Cardinal Mason shares his journey from being broke to earning $48,000 a month as a copywriter within 18 months. If you’re looking to fast-track your copywriting skills and client acquisition in 2024, here’s a breakdown of the key steps he recommends for aspiring copywriters.
Step 1: Brainwash yourself with knowledge ( & never stop learning)
Mason emphasizes the importance of immersing yourself in the world of copywriting. Dive into resources like YouTube videos, podcasts, and especially the book “Cashvertising” by Drew Eric Whitman. This foundational knowledge will help you understand human psychology and marketing principles, crucial for effective copywriting.
Step 2: master the craft of copywriting
Learning copywriting involves two key components: understanding the fundamentals and putting them into practice. One essential framework he suggests is the Problem-Agitation-Solution (PAS) method. This simple structure helps you craft compelling copy that resonates with readers.
Step 3: outreach on Instagram
Once you’re ready, it’s time to get clients. Mason advises using Instagram for outreach. Personalize your messages when asking business owners if they engage in email marketing. Genuine, casual communication often yields better responses than generic scripts.
Step 4: ace the sales call
When it comes to taking sales calls, Mason advises to remember that the client needs you more than you need them. Approach these conversations as opportunities to showcase how you can help grow their business. Confidence in your skills and a genuine desire to assist will make a significant difference.
Step 5: onboard clients effectively
Onboarding is crucial for establishing a good working relationship. Set clear expectations and ensure your clients feel welcomed. Simple tools like tracking links can help you demonstrate the results of your work, enhancing client satisfaction.
Step 6: always deliver outstanding service
Your ongoing relationship with clients should focus on communication and over-delivering. A happy client is likely to refer you to others, reducing the need for constant outreach.
Step 7: build a referral network
Once you’ve established a reputation for delivering results, leverage your client relationships for referrals. Positive testimonials can significantly reduce the time spent on outreach.
As you develop your copywriting skills and client base, tools like Kontentino can streamline your social media content planning and management. With Kontentino, you can effectively collaborate with clients directly on their social media content and manage campaigns, ensuring your copywriting efforts translate into measurable results.
For a deeper dive into these strategies, don’t miss Cardinal Mason’s full video here. Unlock your potential as a freelance copywriter and start your journey to success today!
