How to hide likes on Instagram: a simple guide

Instagram’s option to hide likes has offered relief to many users, giving them more control over their online experience. Whether you’re trying to foster a more authentic connection with your followers or want to avoid the pressure of like counts, hiding likes can be done in just a few steps. Here’s how you can do it, along with tips for industries that may face restrictions, such as pharmaceuticals, where additional limitations like disabling comments may apply.

Why hide likes on Instagram?

Hiding likes can remove the competitive nature of social media, allowing users to focus more on content rather than validation. It’s especially useful for content creators and businesses who want to encourage interaction beyond just the like button.

However, certain industries, such as pharmaceuticals, often have regulatory restrictions that may prevent users from enabling features like comments, which means hiding likes could be just one of several settings these companies need to adjust.

How to hide likes on new posts (when publishing)

1. Create a new post:
   • Step 1: open Instagram and start by creating a new post like usual.
   • Step 2: select your image or video as you normally would.
2. Go to advanced settings:
   • Step 3: before sharing the post, scroll down and click Advanced settings at the bottom of the page.
3. Hide like count:
   • Step 4: toggle on the option Hide like count on this post. Now, when you publish, the like count will remain hidden from your followers.

How to hide likes on existing posts:

1. Find the post:
   • Step 1: navigate to the post where you want to hide the like count.
2. Access the menu:
   • Step 2: tap the three dots in the upper-right corner of the post.
3. Hide like count:
   • Step 3: from the drop-down menu, select Hide like count. The like count will disappear for that specific post.

Whether you’re a content creator, a business, or managing a social media account for a regulated industry, knowing how to hide likes and control comments is a must. It’s not just about maintaining compliance or shaping the narrative around your content – it’s also about staying on top of your game, especially when working with clients. You don’t want to get caught off guard by simple settings, fumbling through your phone and looking unprepared in front of a client. By mastering these easy-to-use features, you’ll keep your social media presence polished and professional.

And if juggling these tasks seems overwhelming, don’t worry – Kontentino’s here to help! With our intuitive platform, you can easily manage, plan, optimize and send for approval your content strategy across all social channels, keeping you ahead of the curve and client-ready at all times.