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Adding hashtags on TikTok video is like adding sprinkles to an ice cream cone – it makes your content pop and helps it get noticed by the right people. But let’s be honest: using hashtags isn’t just about adding a few trendy words. It’s about having a strategy, maximizing your discoverability, and ensuring TikTok’s algorithm knows who to show your masterpiece to.
Why are hashtags on TikTok important for SEO?
Hashtags are the gateway to visibility. They tell TikTok’s algorithm what your content is about so it can show it to users who are interested in similar topics. Hashtags also help you join trending conversations, allowing your content to ride the wave of prevalent challenges or discussions. If you’re trying to get your content on the For You Page (FYP), adding the right hashtags is crucial for boosting your reach and visibility.
SEO, but make it TikTok! Hashtags are essentially TikTok’s SEO tool. Just like keywords help your blog get discovered on Google, hashtags help your video be found by users searching for relevant content. Adding the right mix of popular and niche hashtags increases the chance of your video appearing in search results, giving you a better shot at connecting with your target audience. It’s not just about eyeballs – it’s about the right eyeballs.
Let’s be honest: having a killer TikTok video that no one sees is like shouting into the void; also, it’s painful as hell because you worked on that for a few hours at minimum. Hashtags help ensure your effort pays off and gets seen by the people who matter most: your target audience and, hopefully, some future fans. So, while they may seem small, those few characters can make all the difference in taking your video from zero to viral.
Step-by-Step guide to add hashtags on TikTok video
Step 1: record or upload your video
First, you’ll need to have a video ready. Either record directly within the TikTok app or upload a video you’ve already made. Once that’s set, hit “Next” to move to the editing page, where the magic happens.
Step 2: hit the caption box
You’ll see a box that says, “Describe your video.” This is where you type your witty caption and add your hashtags. It’s like a mini pitch – grab attention with your words, but remember, the hashtags are key here. You’re allowed up to 300 characters in your caption, so plan accordingly to leave space for those all-important hashtags.
Step 3: add relevant hashtags on TikTok video of yours
Type the # symbol and start typing the keywords describing your content. TikTok will actually give you suggestions for popular hashtags that you can add. Please pay attention to those suggestions, as they often reflect current trends.
But don’t go overboard on trending hashtags – balance is everything. Aim for a mix of general hashtags (like #TikTokTrends) to get more reach and niche-specific ones (like #SocialMediaMarketingTips) that are more targeted.
Pro Tip: go for 3-5 quality hashtags instead of 20 generic ones. Overstuffing your video can look spammy and often yields poor results. Keep them relevant!
You can also use FREE TikTok Hashtag Generator & check out our blog for 200+ Trending TikTok Hashtags.
Step 4: watch your metrics
Once your video is posted, use TikTok’s built-in analytics to see how it’s performing. Are people finding your content through those hashtags? It’s worth experimenting a bit to figure out what works best for you and your audience.
Quick Reminder: keep your hashtags on TikTok fresh
TikTok trends change faster than you can say “For You Page.” Make sure your hashtags are always relevant to what’s currently happening. That way, you’ll increase the chances of landing on that coveted FYP, and isn’t that what we’re all here for?
