Clickbait

What is clickbait?

Clickbait refers to headlines or content specifically designed to grab your attention and encourage you to click on a link. The catch? The actual content often falls short of what the sensational headline promises. Clickbait uses exaggeration, curiosity, or shock value to drive clicks but usually leads to disappointing or irrelevant content.

What is an example of clickbait?

An example of clickbait would be a headline like, “You Won’t Believe What This Celebrity Did!” only for the article to reveal something completely trivial or unrelated. It’s a tactic used to boost clicks, often at the expense of trust.

Is clickbait bad?

Clickbait isn’t necessarily “bad” but can be frustrating for users when it leads to misleading or irrelevant content. It can also harm the reputation of the publisher if done excessively. However, if the content delivers on the headline’s promise, it can still be considered effective. It’s all about balance - catchy headlines that match the actual content.

Is clickbait illegal?

No, clickbait itself isn’t illegal. However, if the clickbait involves false advertising, scams, or malicious content, it could lead to legal consequences. For example, if a headline promises free services and doesn’t deliver, it could be considered deceptive.

What happens when you click on clickbait?

When you click on clickbait, you’re usually taken to a website or article that doesn’t live up to the hype of the headline. It may also load several ads, slow down your browser, or try to trick you into signing up for something you didn’t want. It’s generally designed to generate traffic or ad revenue.