Community Manager

When chatting with strangers on the internet becomes a full-time job.

A community manager is a professional who oversees the development and management of a brand's online community. Their role includes engaging with followers, responding to comments and questions, moderating discussions, creating content, and fostering a welcoming environment. By building relationships and encouraging interaction, community managers play a vital role in driving loyalty and trust in a brand.

What skills make a great community manager?

• Communication: Clear and empathetic interaction with audiences.
• Organization: Managing multiple tasks and platforms efficiently.
• Creativity: Crafting engaging content and discussions.
• Problem-solving: Addressing issues or concerns promptly and professionally.

How does a community manager differ from a social media manager?

A social media manager focuses on planning, posting, and analyzing content, while a community manager interacts with the audience, fostering relationships and conversations.

What tools do community managers use?

Kontentino: For collaborative content planning and social media management. Discord or Slack: For managing real-time conversations in dedicated community spaces. Google Analytics: For tracking website traffic driven by community efforts.

Why do brands need a community manager?

To humanize the brand, build trust, and create a sense of belonging among followers. A community manager ensures the audience feels heard, valued, and connected.