A boosted post is a social media post that has been paid to reach a larger, targeted audience. This paid promotion typically increases the visibility of a post beyond your immediate followers or organic reach. Boosted posts are common on platforms like Facebook, Instagram, and LinkedIn, where businesses and marketers can select the audience they want to target, set a budget, and then amplify the content to get more engagement, such as likes, shares, comments, or website clicks. Boosting a post helps improve its performance by increasing exposure, attracting potential customers, and driving traffic.
Boosting a post is easy - just select the content you want to promote, choose a target audience, set a budget, and click "Boost" on the social media platform.
A boosted post is a simpler, quicker way to promote content on social media, whereas an ad campaign provides more control, targeting options, and customization.
Boosted posts are ideal for reaching a broader audience and driving more engagement, especially for important announcements, sales, or content with strong organic interaction.
The amount you spend on boosting a post depends on your goals, target audience, and the duration of your campaign. A small budget can still drive meaningful results.
Back to glossary