Client approval is the process where clients review, provide feedback, and ultimately give their consent to content, campaigns, or strategies proposed by a service provider before they are published or implemented. This ensures that the work aligns with the client’s brand values, objectives, and expectations. It’s a collaborative step that helps avoid errors, ensures quality, and builds trust between service providers and clients. Ensures brand alignment & helps confirm that the work matches the client’s vision and brand guidelines. Reduces errors & provides an opportunity for feedback to catch and fix mistakes before publication. Builds trust and encourages collaboration and transparency between teams and clients. Improves outcomes: Ensures the final product meets both quality standards and client expectations.
The client approval process involves several key steps: Submission - service provider submits content, designs, or strategies for the client’s review. Feedback- client reviews the material and provides feedback for revisions. Revisions - adjustments are made based on the client’s input. Final Approval - client gives the green light for publication or implementation.
Tools like Kontentino, Trello, or Asana help streamline the approval process by centralizing communication, feedback, and file sharing, reducing back-and-forth emails.
By involving the client early and throughout the process, you ensure the final product reflects their vision, reducing the risk of miscommunication and dissatisfaction.
Back to glossary