Editorial Calendar

Because ‘winging it’ isn’t a content strategy.

An editorial calendar is a structured content planning tool that helps teams organize, schedule, and manage upcoming content across multiple platforms - including blogs, social media, newsletters, and video channels. It acts as a content roadmap, ensuring brands stay consistent, strategic, and stress-free when it comes to publishing. Instead of scrambling for last-minute ideas, an editorial calendar keeps everything in check, from deadlines and formats to themes and promotions.

Is your content always last-minute?

Let’s be real - content chaos is real. Without a plan, posting becomes inconsistent, ideas run dry, and deadlines sneak up out of nowhere. An editorial calendar fixes that mess, helping brands maintain a steady content flow while aligning with campaigns, trends, and audience engagement.

1. Keeps content organized – No more last-minute panic or forgotten posts.
2. Ensures consistency – Posting regularly boosts visibility and engagement.
3. Aligns teams & deadlines – Everyone knows what’s coming up and when.
4. Saves time & effort – Batch-create content and avoid daily brainstorming stress.

Why your business needs an editorial calendar?

If your content strategy consists of "We’ll post when we remember", you’re in trouble. Editorial calendars bring structure and efficiency, ensuring your team always knows what to post, when to post, and why it matters. By implementing it in your workflow you can:

5. Avoid content gaps and repetition.
6. Plan content around seasonal trends, product launches, and key events.
7. Stay ahead of deadlines, so publishing never feels rushed.

What should an editorial calendar include?

A good editorial calendar should cover everything needed to execute a content plan smoothly, including:

1. Topics & themes – What’s being covered in each post?

2. Publishing dates – When will each piece go live?

3. Formats – Is it a blog, social media post, email, or video?

4. Assigned team members – Who’s responsible for writing, designing, and approving?

5. Distribution channels – Where will the content be published (Instagram, LinkedIn, TikTok, etc.)?

What’s the difference between an editorial calendar and a content calendar?

Editorial calendars focus on the big-picture strategy, helping teams plan content months in advance based on campaigns, trends, and business goals.
Content calendars get into the daily details, like specific post captions, hashtags, and final approvals.
Think of an editorial calendar as your roadmap, while the content calendar is your daily itinerary.

What are the best tools for creating an editorial calendar?

Gone are the days of sticky notes and spreadsheets (unless that’s your thing). Some of the best editorial calendar tools include:

Kontentino – Great for planning, approving, and scheduling social media content.Trello & Asana – Visual task boards that help track progress.Google Sheets & Notion – Simple, customizable, and easy to share with teams.CoSchedule & Airtable – Robust editorial management with automation features.

How far in advance should you plan an editorial calendar?

The ideal timeline depends on your content strategy:

• Social media – Plan at least 1-4 weeks ahead for flexibility with trends.
• Blogs & newsletters – Best planned 1-3 months in advance for consistency.
• Major campaigns – Should be mapped out 3-6 months in advance to align with launches and seasonal trends.