Email Campaign

Because nothing says ‘we miss you’ like a strategic automated email.

An email campaign is a strategic series of emails sent at specific intervals to a targeted audience, with the goal of promoting products, engaging customers, or delivering valuable information. Whether it’s a welcome sequence, promotional offer, newsletter, or re-engagement campaign, email marketing remains one of the most effective ways to nurture leads, build relationships, and drive conversions.

Think email marketing is dead?

Think again! Here’s why it’s still one of the most powerful marketing tools:

Social media algorithms change, ads get ignored, but emails land directly in your audience’s inbox. A well-executed email campaign keeps your brand top of mind, drives engagement, and encourages action - whether it’s a sale, sign-up, or click.

Direct communication – No need to fight against social media algorithms.
Personalized & targeted – Emails can be customized based on user behavior.
High ROI – Every $1 spent on email marketing generates an average of $36 in return.
Automated & scalable – Once set up, email campaigns can run on autopilot.

What types of email campaigns can businesses send?

Not all emails should be "BUY NOW!" blasts. Different types of email campaigns serve different purposes, including:

Welcome Emails – First impressions matter! Introduce your brand to new subscribers.
Promotional Emails – Share special deals, product launches, or seasonal offers.
Newsletters – Keep your audience informed with valuable insights and updates.
Abandoned Cart Emails – Remind shoppers they left something in their cart (and maybe offer a discount).
Re-engagement Campaigns – Win back inactive subscribers with fresh content or incentives.

How do you create a high-converting email campaign?

A good email campaign isn’t just about sending emails - it’s about getting people to open, read, and take action. To make your emails work:

Write attention-grabbing subject lines – Think "Your cart is lonely" instead of "Reminder: You left items in your cart."
Personalize the content – Use the recipient’s name and tailor recommendations.
Keep it short & scannable – Nobody wants to read a novel in their inbox.
Include a clear CTA (Call-to-Action) – Whether it’s "Shop Now," "Read More," or "Claim Your Discount," make it obvious.
Optimize for mobile – Over 60% of emails are opened on mobile devices - if it’s hard to read, it’s getting deleted.

What are the best tools for running email campaigns?

The right email marketing tool makes it easy to design, automate, and track campaigns. Some of the best options include:

Mailchimp – Great for small businesses and automated email sequences.
Klaviyo – Perfect for ecommerce brands with advanced segmentation.
HubSpot – Ideal for larger businesses with CRM integration.
Kontentino – Helps plan and coordinate email campaigns alongside social media.

How do you measure the success of an email campaign?

Email marketing isn’t just about sending messages - it’s about tracking what works and improving over time. Some key metrics to monitor:

Open Rate – The percentage of people who open your email (if it’s low, your subject line may need work).
Click-Through Rate (CTR) – How many people clicked a link inside the email.
Conversion Rate – The percentage of readers who took the desired action (like making a purchase).
Unsubscribe Rate – If too many people are leaving, your emails might be too frequent or not relevant enough.

How often should businesses send emails?

The perfect email frequency depends on your audience, but in general:

Newsletters – Weekly or bi-weekly keeps people engaged without overwhelming them.
Promotions & Offers – A few times per month to avoid email fatigue.
Abandoned Cart Emails – Sent within 24 hours to increase conversions.
Re-engagement Emails – Every 3-6 months to win back inactive subscribers.