Evergreen Content

The gift that keeps on giving (traffic, that is).

Evergreen content is timeless, always-relevant material that continues to attract traffic, engagement, and value long after it’s published. Unlike trend-based or news-driven content, evergreen content stays fresh for months or even years, making it a powerful long-term strategy for brands, bloggers, and marketers.

Think of it as the social media and SEO version of a tree - it grows and thrives over time, rather than wilting like a short-lived viral post.

Why do brands love evergreen content?

If your content only stays relevant for a few days before disappearing into the void, you’re constantly chasing trends and working twice as hard. Evergreen content works smarter, not harder, continuing to drive traffic and engagement with little ongoing effort.

Long-lasting traffic – Continues to bring in views, clicks, and shares over time.
Higher SEO value – Google favors content that remains relevant and authoritative.
Less maintenance – Doesn’t need frequent updates or replacements.
Boosts brand authority – Positions your brand as a long-term, go-to resource.

What are examples of evergreen content?

Evergreen content comes in many forms, but some of the most effective types include:

How-to guides & tutorials – Example: "How to Create a Social Media Strategy That Works."
FAQs & industry definitions – Example: "What is SEO and Why Does It Matter?"
Ultimate lists & resources – Example: "The Best Marketing Tools for Your Business."
Case studies & success stories – Real-life examples that remain valuable over time.
Beginner-friendly explainers – Example: "Social Media Marketing 101: Everything You Need to Know."

Basically, if it answers common questions or solves a problem that won’t change anytime soon, it’s evergreen.

How does evergreen content help with SEO?

Search engines love evergreen content because it remains useful and valuable over time. Here’s how it helps your site rank higher:

Continues attracting backlinks – Because people keep referencing it as a reliable source.
Ranks for long-term keywords – It’s not based on fleeting trends that lose relevance.
Increases website authority – The more timeless content you have, the more Google sees your site as an expert in your niche.

What’s the difference between evergreen and trending content?

Evergreen content stays relevant long-term (e.g., "How to Improve Your Instagram Engagement").
Trending content is short-lived and based on current events (e.g., "Instagram’s Latest Algorithm Update Explained").

A good content strategy balances both - using evergreen content for long-term traffic and trending content to capture short-term engagement spikes.

How do you create evergreen content that actually works?

Not all content is evergreen by default. To make sure your content lasts:

Choose timeless topics – Avoid overly trend-based subjects.
Use simple, clear language – Make it easy for all levels of readers to understand.
Optimize for SEO – Use relevant, long-tail keywords that people consistently search for.
Update when necessary – If small changes happen in your industry, tweak the content while keeping its core message relevant.

Can evergreen content still be shared on social media?

Absolutely! Even though evergreen content isn’t “new,” it can be repurposed and reshared in different ways:

Turn it into bite-sized social media posts.
Update old evergreen blogs with fresh examples and repost them.
Use it in email marketing campaigns to provide ongoing value to subscribers.