Facebook

Where your aunt shares conspiracy theories, and brands fight for your attention.

Facebook is a social networking platform where users can connect, share, and engage with friends, family, and communities through posts, photos, videos, and status updates. Launched in 2004, it has evolved beyond just a place to keep up with loved ones - it’s now a marketing powerhouse for businesses, a hub for online communities, and a major player in the digital advertising world. Whether you’re scrolling through your news feed, joining a Facebook Group, or running an ad campaign, Facebook is a one-stop platform for both personal connections and brand growth.

Why is Facebook still relevant?

Despite competition from TikTok and Instagram, Facebook remains a social media giant with nearly 3 billion monthly active users. Whether for personal networking, community building, or business marketing, Facebook continues to be a versatile and influential platform.

A global community – Connect with friends, family, and like-minded groups worldwide.
A marketing powerhouse – Businesses use Facebook for ads, promotions, and direct customer engagement.
A content hub – From memes and news to live videos and Reels, Facebook keeps content diverse.
A discovery tool – Facebook Marketplace, Groups, and Events help users find products, services, and local happenings.

How does Facebook work?

Facebook operates as a multi-functional platform where users can:

Post status updates, photos, and videos – Share thoughts, experiences, and life moments.
Engage with content – Like, comment, share, and react to posts.
Join & create groups – Connect with communities based on interests, work, or hobbies.
Follow pages & influencers – Stay updated with favorite brands, celebrities, and thought leaders.
Use Messenger for chats & calls – A built-in messaging app for direct communication.
Watch & create Facebook Reels – Short-form video content similar to Instagram Reels & TikTok.
Explore Marketplace – Buy and sell items within your local community.

How does Facebook make money?

While Facebook is free to use, it’s a massive advertising platform. It makes money through:

Facebook Ads – Businesses pay to target specific audiences with promoted content.
Marketplace & business tools – Paid listings and premium business features.

Is Facebook still popular in 2025?

Yes! While younger audiences favor TikTok & Instagram, Facebook remains hugely influential, especially among millennials, Gen X, and businesses. Its Groups, Marketplace, and advertising tools keep it relevant across different age groups.

How to use Facebook as a business?

Facebook is an essential marketing tool for brands, offering:

Facebook Pages – Official profiles for businesses, influencers, and public figures.
Facebook Ads – Paid campaigns targeting specific audiences.
Facebook Groups – A way to build engaged communities.
Live videos & events – Great for promotions and direct audience engagement.

Is Facebook safe?

Facebook has had privacy concerns over the years, but it has improved security settings like:

Two-factor authentication (2FA) – Adds an extra layer of protection.
Privacy controls – Users can adjust who sees their posts and profile info.
Fact-checking & moderation – Facebook attempts to curb misinformation, though effectiveness varies.