Facebook Business Page

Your brand’s digital storefront - minus the rent.

A Facebook Business Page is a public profile designed for businesses, brands, public figures, and organizations to engage with audiences, share content, and promote products or services. Unlike personal profiles, Business Pages offer advertising tools, audience insights, and direct customer interaction, making them an essential tool for digital marketing and brand growth.

Why does every business need a Facebook Business Page?

Facebook remains one of the biggest social platforms, and a Business Page allows companies to connect with customers, build credibility, and run effective marketing campaigns. It’s more than just a digital storefront - it’s a full-scale marketing tool that helps businesses:

Increase visibility – Appear in Facebook search and Google search results.
Engage with customers – Answer questions, respond to reviews, and chat via Messenger.
Run targeted ads – Promote products and services to a specific audience.
Analyze performance – Track reach, engagement, and audience behavior.
Drive traffic & sales – Link directly to websites, online stores, and landing pages.

How do you create a Facebook Business Page?

Setting up a Business Page is free and easy. Here’s how:

Go to Facebook – Navigate to Facebook Pages.
Choose a category – Select "Business or Brand" or "Community or Public Figure."
Fill in business details – Add a name, bio, and profile & cover images.
Customize your page – Set up action buttons (e.g., "Shop Now," "Contact Us").
Post content – Share updates, photos, videos, and promotions.
Invite followers – Get your audience to like and engage with the page.

Learn more about What is Meta Verified and why it matters for your business

What’s the difference between a Facebook Business Page and a personal profile?

Business Pages are for brands, companies, and public figures, they include marketing tools, ad capabilities, and analytics.
Personal Profiles are for individual use and have friend-based connections instead of followers.

📌 Bonus: You need a personal Facebook account to create and manage a Business Page.

How do businesses use Facebook Business Pages effectively?

A Facebook Business Page isn’t just a static profile - it’s a marketing hub. Here’s how businesses make the most of it:

Post engaging content regularly – Share updates, promotions, and industry news.
Use Facebook Stories & Reels – Short-form content drives more engagement.
Go Live – Host Q&A sessions, product demos, or behind-the-scenes content.
Respond to messages quickly – Customer service via Messenger builds trust.
Encourage reviews – Positive feedback increases credibility and attracts new customers.

Can you run ads from a Facebook Business Page?

Yes! Only Business Pages can run Facebook Ads. Once set up, you can:

Boost posts – Increase reach for important updates.
Create full ad campaigns – Run targeted ads via Facebook Ads Manager.
Use retargeting – Show ads to users who have interacted with your business before.