Facebook Reach

The reason your posts don’t get seen unless you pay.

Facebook Reach is the total number of people who see your content on Facebook - whether it’s a post, ad, or shared link. It’s a key metric that tells you how far your content is actually spreading, helping businesses and creators understand their visibility and impact on the platform.

Reach can be categorized into three types:

Organic Reach – The number of people who see your content naturally in their feed (without paid promotion).
Paid Reach – The number of people who see your content through Facebook Ads or Boosted Posts.
Viral Reach – The number of people who see your content because others shared, liked, or commented on it.

Does Facebook Reach matter?

Facebook’s algorithm doesn’t show every post to every follower. In fact, organic reach has been declining for years, making it harder for brands to reach their audience without paid ads.

Higher reach = More visibility – The more people see your post, the better its impact.
Stronger engagement boosts future reach – Posts that get more interactions are shown to more people.
Reach affects brand awareness – If nobody sees your posts, nobody knows your brand exists.
Affects ad performance – Paid reach ensures ads are delivered to the right audience.

📌 Fun fact: The average organic reach for a Facebook post is only about 5% of a page’s followers - meaning if you have 10,000 followers, only about 500 people may see your post without paid promotion.

How does Facebook’s algorithm affect reach?

Facebook prioritizes content based on engagement, recency, and user behavior. Factors that influence reach include:

Post engagement – More likes, shares, and comments = more visibility.
Type of content – Videos and interactive posts get more reach than static images or links.
Timeliness – Recent posts are prioritized over older ones.
Personalized feeds – Users see more of what they typically engage with.

📌 Pro Tip: Facebook favors posts that spark conversations, so ask questions and encourage comments!

How can you increase Facebook Reach?

Growing your reach takes strategy and consistency. Here’s how to boost it:

Post engaging content – Use videos, carousels, and interactive posts.
Encourage shares & discussions – The more people interact, the more reach your post gets.
Use Facebook Stories & Reels – These formats get prioritized in user feeds.
Go Live – Facebook Live videos get significantly higher organic reach.
Leverage paid ads – Boost posts or run Facebook Ads to expand your audience.
Post at the right time – Check Facebook Insights to find when your audience is most active.

What’s the difference between Facebook Reach and Impressions?

Reach = The number of unique people who saw your content.
Impressions = The total number of times your content was displayed (can include multiple views from the same person).

📌 Example: If your post had 1,000 reach and 2,500 impressions, it means 1,000 people saw it, but some saw it more than once.

Why is my Facebook Reach so low?

If your reach is declining, it could be due to:

Low engagement – Posts without interactions get deprioritized.
Posting too often (or not enough) – Inconsistent activity can lower reach.
Algorithm changes – Facebook constantly tweaks what content gets shown.
Relying only on organic reach – Paid promotions are often necessary to scale visibility.

📌 Pro Tip: Avoid overly promotional posts - Facebook limits reach on posts that seem like ads unless they’re part of an actual ad campaign.

Should I focus on reach or engagement?

Both are important, but engagement is the key to boosting reach. If people interact with your post, Facebook shows it to more users - increasing both reach and visibility.