Google AdWords, now known as Google Ads, is an online advertising platform developed by Google that allows businesses to create and display ads on Google’s search engine results pages and across the Google Display Network. Launched in 2000, it enables advertisers to reach potential customers by bidding on keywords relevant to their products or services, driving targeted traffic to their websites.
Advertisers create campaigns with specific keywords, set budgets, and bid on those keywords. When users search for those terms, ads may appear at the top or bottom of search results. The position and cost of ads depend on the bid amount and the ad’s quality score.
AdWords supports various ad formats, including text ads, display ads, video ads, and shopping ads. This variety allows businesses to choose the format that best suits their goals.
Google Ads can significantly increase visibility and drive qualified traffic to a website. It provides measurable results, allowing businesses to track their ROI and optimize campaigns based on performance.
While it can be highly effective, competition for popular keywords can drive costs up, making it essential for advertisers to choose keywords wisely and monitor their campaigns closely.
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